10 Recommended Digital Marketing Books

Many digital marketing books are circulating in Indonesia. Digital marketing is one of the things that many people are interested in. Like science, it is important that you never get tired of studying if you want to master this field

One of the simplest tips is to read a book about digital marketing. However, you need to understand the basics so you can experiment on your own later. For this reason, the following are recommendations for 10 book titles about digital marketing that you can swallow at any time.

1. The Age of Influence (Neal Schaffer)
2. Digital Marketing (Dave Chaffey and Fiona Ellis – Chadwick)
3. Digital Marketing For Dummies (Ryan Deels & Russ Henneberry)
4. Marketing 4.0 (Philip Kotler)
5. Introduction to Algorithmic Marketing by Ilya Katsov
6. Digital Marketing Strategy (Simon Kingsnorth)
7. The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits’ (Russell Glass and Sean Callahan)
8. Digital Branding (Daniel Rowles)
9. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising (Corey Rabazinski)
10. SEO for Beginners: An Introduction to SEO Basics (SEJ)

1. The Age of Influence (Neal Schaffer)

In The Age of Influence, Neal Schaffer, an internationally acclaimed expert on social media marketing, explains how the shift to social media has played an important role in online marketing in the Age of Influencers.

Influencer marketing is all about building relationships and turning fans into one that influences society at large.
So these influencers take advantage of that influence to share your message more credibly and authentically with everyone.

This book is a guide for anyone who wants to successfully spread a good message to many people in the era of social media.

2. Digital Marketing (Dave Chaffey and Fiona Ellis – Chadwick)

The book, Digital Marketing, provides the most comprehensive guide to all aspects of using the Internet, digital media, and marketing technology to achieve integrated, multi-channel marketing goals.

This digital marketing book also connects marketing theory with practical business experience through case studies from leading companies in the world.

You as a reader will also learn best practice frameworks for developing digital marketing strategies, plus success factors for key digital marketing techniques.

This includes search engine marketing, conversion optimization, and digital communication through social media such as Twitter as well as Facebook.

3. Digital Marketing For Dummies (Ryan Deels & Russ Henneberry)

This digital marketing book is written simply, it shows how you can use proven digital marketing strategies and tactics to expand your brand reach, engage your audience, and increase your sales.

From current best practices in the world of SEO and SEM to the latest content marketing and influencer marketing, and all the uses in between. Digital marketing for dolls supports almost every digital marketing effort.

What has happened in digital marketing in recent years is rapidly losing its relevance. The platform and the people who use it are growing very rapidly.

4. Marketing 4.0 (Philip Kotler)

The main premise of this digital marketing book is that marketing must adapt to the natural changes in the customer journey in the digital economy. This book begins with a discussion that provides marketers with insight.

Before selling a product as a potential marketer, you must first understand the changing business environment. In addition to providing a guide to understanding an increasingly dynamic market, this book provides many insights for marketers to ponder.

Reading this Marketing 4.0 book to broaden your horizons about marketing science. This book is a starting point for understanding today’s tech-savvy, product-savvy, caring consumer who prefers to share the pros and cons of brands.

5. Introduction to Algorithmic Marketing by Ilya Katsov

In this introductory book on algorithmic marketing, you will learn how algorithms work in marketing. This book was written by Ilya Katsov, Head of Data Science at Grid Dynamics.

In addition, Ilya Katsof is also a consultant for many of the world’s largest companies, including T-Mobile, Apple, and Verizon. In this book, Ilya reveals the role of artificial intelligence (AI) in modern marketing.

Ilya has found that many predictive methods are used to help large companies promote their advertisements.

The recommended content in this book is indeed targeted for advertising, e-commerce search, and pricing strategies to be one of the interesting things.

6. Digital Marketing Strategy (Simon Kingsnorth)

Digital and social media is an important aspects of a marketing function. Therefore, it is important to be organized into the goals of a larger organization.

Simon Kingsnorth in this book seems to show how to formulate the best marketing strategy for a company.

Kingsnorth realizes its strategy through, for example, case studies, diagrams, illustrations, and checklists, rather than presenting a universal model.

This book covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, and content strategy.

Then how to do social analysis and measurement, and how to develop and present a digital marketing plan to receive a lot of support and funding.

7. The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits’ (Russell Glass and Sean Callahan)

In their book, The Big Data-Driven Business, Russell Glass and Sean Callahan describe the potential of big data in modern business.

There are various themes discussed ranging from the benefits of big data to increasing customer awareness and understanding of their behavior, too (of course) data-driven business.

Simply put, Glass and Callahan show how technology bridges the gap between marketing and sales.

Needless to say, this book also offers case studies for modern companies like DocuSign, Apple, Blackberry, and Netflix as well. This digital marketing book is one of the best recommendations.

8. Digital Branding (Daniel Rowles)

If you think digital marketing is only useful for sales, you need to immediately change that assumption. Digital marketing also includes what is called a digital brand.

Daniel Rowles sums it up in his book Digital Branding, which covers topics ranging from content marketing, social media, SEO, and web analytics, to digital planning tips for creating effective campaigns.

9. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising (Corey Rabazinski)

Google AdWords is the biggest digital advertising today. Of course, this is not surprising. Because Google itself is still the most widely used search engine in the world.

To the layman, AdWords looks confusing. Luckily, this book by Corey Rabazinski lets you learn everything at once without having to do your research.

The elements of AdWords are explained in plain language. It also includes marketing tips on copywriting, keyword research, and ad campaign optimization.