Benefits of Digital Marketing
Nowadays it is not surprising that almost all businesses are turning to the digital market (digital marketing). This happens because technology continues to develop and more and more consumers prefer to buy products online. The number of online shoppers in Indonesia alone is expected to increase to 65 million by 2022 with a total population of more than 265 million. That means that every year consumers who choose to shop digitally will continue to grow.
Businessmen inevitably have to dive into the digital market to continue to survive and reach a wider range of consumers. So how do you reach these consumers?
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What is Digital Marketing?
Digital marketing is a form of marketing that involves many digital media such as the internet, computers, smartphones, media, or other digital platforms to promote products or services. This marketing method will make it easier for a business to reach target consumers widely, easily, and more attractively.
With the advancement of today’s marketing technology, digital marketing is no longer a boring email activity but can make you interact with consumers. In addition, this method, which is mostly done online, is much more efficient than traditional marketing. Here are some of its benefits of it that can help your business grow.
1. Cost-effectiveness
The first benefit you will experience with this new practice is cost-effectiveness. For your business to compete in the marketplace, you must be able to cut costs by reducing traditional marketing budgets. Marketing in the traditional way will cost a lot of money, because you may have to print a large number of ads and promote them through newspapers, radio ads, and even TV. With digital marketing, you only need to pay for advertising according to your business plan.
2. No need to rent a place for business (shop)
Your business can reach people all over the world without spending a lot of money, especially on shop rental costs. This is certainly very profitable, especially if you are someone who is just starting or running a small business. You don’t have to spend hundreds of millions of rupiah to rent a shop. If you want to take full advantage of digital marketing, you can create an account at a company that has a good reputation, which can later make your business more professional and trustworthy, even if it’s only an online store.
3. Can reach consumers globally
Digital marketing is global which means you can reach consumers both locally and internationally. This is because the digital market has unlimited access, as long as there is internet access, your business can be reached by consumers anywhere. In addition, this method also helps reach consumers who have never visited your website or business social media. Digital marketing can also reach specific target consumers.
4. Providing convenience to consumers
With digital marketing, you certainly have to be diligent about posting updates on your website, blog, or business social media, so that consumers can stay updated about your business. In addition, diligently doing digital marketing allows your business to attract many new potential customers. You can also post coupons or special offers that can help your customers stay shopping and become loyal customers. Digital marketing also makes it easier for consumers and you to interact or provide feedback in real-time.
5. Online business can operate 24 hours non-stop
Digital marketing allows your online business to operate 24 hours non-stop if you want. That’s because the internet is a medium that is not limited by time and place. Your customers can access your business anytime and anywhere. Without these limitations, of course, it will make your business grow faster and can attract more consumers.
The many benefits of digital marketing will certainly bring your business to grow and get better. Feel free to switch to the digital marketplace or you will miss out on many of its benefits. Moreover, if you have more budget to maximize the use of this method, you can also use professional digital marketing to be able to compete with your business competitors. The team certainly knows how to advertise and what ads get the most attention from consumers. It will certainly help you increase the sales and profits of your business.
Your business needs a solution that can automatically help you understand what customers want based on their purchase history, feedback, and interactions with your business.
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