Bounce Rate and Quality of Your Website Content

Percentage of visits to your website where only 1 page was viewed. When we say users “bounce”, we mean they see your website page or landing page, but don’t engage further. They don’t click on links or view more pages, which ultimately hurts the site’s conversion rate. There are many methods to improve your page so that more users stay. Bids, calls to action (CTA), ad copy, and designs can all be optimized through A/B testing through research from Bounce Rate(BR) itself.

Definition
What is a Good Bounce Rate Range?
Bounce Rate Vs Exit Rate
What Does a Good Bounce Rate Look Like?
How to Reduce Bounce Rate Risk
Conclusion

Definition

Your Bounce Rate is the number of people who come to your website and leave without clicking on a page other than the page they first visited. In other words, they immediately “bounce” off your site.

As mentioned, your Bounce Rate matters. This means a poor user experience and lower site sales from users leaving your website without doing much. Understanding BR is very important for the optimization of your site’s conversion rate.

A “bounce” occurs when someone visits your website and leaves without further interacting with your site. Your bounce rate shows the percentage of visitors that bounced off your site.

By default, Google Analytics considers a visitor to have interacted with your site if they visit at least one additional page.

The BR you see in the overview report in Google Analytics is your entire site’s bounce rate.

What is a Good Bounce Rate Range?

To determine a good BR for your site, you want to understand the difference between a high Bounce Rate and a Low Bounce Rate.

A high bounce rate means the visitor’s overall session duration is short; they visit a page on your site and leave. A low bounce rate means that visitors spend time on the page and click on the available links.

A high bounce rate isn’t necessarily a bad thing in terms of good versus bad. Good bounce rate and bad bounce rate are relative terms whose definitions can change according to different criteria, including relative ones.

Another way to think about this is to think about site structure. Let’s consider an e-commerce site. The homepage may have the highest BR of any page, for example, because you want visitors to stay on a landing page where they can make a purchase, such as a product page.

So, what is a good Rate? A 56% to 70% bounce rate is on the high side, although there may be good reasons for this, and 41% to 55% would be considered an average rate. The optimal rate will be in the range of 26% to 40%.

You can easily check your page’s Bounce Rate using our Traffic Analysis Tool, which also reveals the average page visit duration, page visits, and the total number of unique visitors.

Bounce Rate Vs Exit Rate

When discussing bounce rates, another term that often comes up is exit rate. If the Rate is the number of single engagement sessions a web page has, the exit rate is the number of people who left a particular page, even though they didn’t initially open the page.

So if someone goes to page 1 of your site and presses their browser’s back button to the referring page, it’s a bounce. But if they land on page 1, go to page 2, and then exit their browser or jump to another site, it’s considered an exit. Since they clicked to another page from page 1, it can’t be considered a bounce. Page 2 can’t either because it’s not the first page the person lands on.

In terms of analytics, a bounce may indicate a lack of interest in your site, but a high exit rate may mean you’re having problems with conversion rate optimization (CRO). Even if someone has shown enough interest in your site to visit more than one page, they will likely return to a search engine to find the answer they are looking for.

What Does a Good Bounce Rate Look Like?

There is no such thing as a ‘regular’ Bounce Rate. With more than four billion pages on the Internet, it is difficult to generalize about this metric, given the wide variety of websites and industries that target a wide and diverse audience.

The definition of a “good” rate is also subjective based on the type of page, and the source of the traffic. For example, if you have an informational article that answers a specific question, and the main source of the traffic to your page comes from organic search, your page’s Bounce Rate could be as high as 90%. This doesn’t mean that the page has to have a “poor bounce rate” even though it has a high Bounce Rate, it could just mean that the user found what they were looking for, and would no longer need to look at another page. page. On the other hand, a page with a low Bounce Rate is not necessarily “good” if it has a bad user experience.

HubSpot has compiled a rough industry Bounce Rate benchmark that shows the average Bounce Rate across different types of sites. Take these numbers with a grain of salt, but they can provide a rough guide to measuring your page’s performance.

40% – 60% content website 30% — 50% lead generating website 70% — 90% blog posts 20% — 40% retail/ecommerce website 10% — 30% service website 70% — 90 % of landing pages.

How to Reduce Bounce Rate Risk

Before engaging in activities to reduce your Bounce Rate, you should study web analytics to see where change is most needed. Having said that, here are examples of effective ways to boost pages with high Bounce Rates:

1. Analytics

Analytics software such as Google Analytics will count a visitor as a “bounce” even if the user spends a lot of time on the page and interacting with items on the page, as long as that visitor leaves the site without seeing another page.

A potential solution to this is to generate virtual page views in Google Analytics for relevant events and, in turn, create a more specific Bounce Rate definition for your website. For example, if you have an interactive page and a visitor interacts with some page element, you can create a virtual pageview in Google Analytics. This will allow you to track how many people are engaging with your page, and also prevent active viewers from being counted as bounces.

Looking at your analytics to identify different sources of user traffic can help to identify where your website’s bounce rate needs improvement the most. For example, users coming from organic search engine queries might find your content very helpful and, in turn, have a lower bounce rate and higher conversion rate.

2. Content strategy

If you want to increase the engagement rate of visitors to your site. The most impactful action to take is to identify and highlight the content you think they will like. Once you’ve identified this content using web analytics. You can design your website so that the most interesting content is prominently displayed above the fold. For example, if you run an e-commerce site, dedicating prime real estate to your best-selling items is an effective strategy. As it is the piece of content that is most likely to get a click from a visitor and result in a higher conversion rate for that lead. page. Where possible, all content should include a title, image,

If a significant percentage of your traffic comes from returning visitors. Another technique to reduce your bounce rate is to keep your content fresh, ensuring that it is updated regularly. Repeat visitors are more likely to engage with content that is new and timely, increasing engagement.

3. Website design & usability

Apart from displaying the most popular and relevant content. You can also make improvements to the design and usability of the website itself to make it more attractive to visitors. This may involve activities such as improving graphic quality. Using good color contrast and modifying the font size, and spacing so that text is easier to read. For sure improving calls to action on the page.

Your site should be designed so that users can find what they are looking for in as few clicks as possible. Offering a large search bar and a clear navigation structure can increase engagement, especially if your website offers a variety of products or services. The navigation menu should have a clear hierarchical structure.

Using a responsive website design can also contribute to a lower bounce Rate With the increasing percentage of visits from mobile devices, this is now more important than ever. Your webpages display perfectly on a 1024×768 desktop, but they look terrible on iPhone 6S. Menus and images need to be formatted to respond to device and screen size. You should modify your page to use a responsive, robust, and adaptive template.

One important usability fix that can help reduce your Bounce Rate is page load time. Studies show that users are more likely to exit a page if it takes longer than a few seconds to load. Various testing tools can diagnose page load times and help you troubleshoot this issue.

On a final usability note, removing pop-up ads and other data-heavy elements from your site can also reduce Bounce Rate. A/B testing various website improvement ideas is a good way to be sure that the changes you make have a positive impact on your Bounce Rate.

4. Marketing

Comparing Bounce Rate by channel (i.e. organic, referral, direct, paid, social media) will help you see if there is a problem with your traffic source, which could indicate a problem on higher channels.

If one channel has a higher Bounce Rate than another, it’s a good idea to check your marketing campaigns or efforts for that channel. For example, if visitors who came to your site via views are bouncing at a higher rate, make sure your ad is relevant to the site content on the landing page you’re on. If you haven’t already, you may need to create a campaign-specific landing page with a displayed call-to-action to reduce the Bounce Rate.

In general, matching your highest search keywords to your content will help attract users to your content. If you target popular general keywords just to get traffic, you won’t be able to convert that traffic effectively.

Conclusion

Shows the percentage of visitors who enter the site, take no action, and leave after only visiting one page. Counts all visitors who leave your website from the same page they came to without taking action.

Bounce tracking can help you understand how visitors use individual pages on your site so you can make optimization and marketing decisions based on whether or not they interact with the page.