Chatbots for SEO
When using an application, or visiting a website, have you ever encountered a pop-up window that suddenly appears in the bottom corner of the application/ website? Have you ever received an automatic message from WhatsApp, Shopee, or other applications?
It turns out, that all of this is done automatically by an artificial intelligence /AI program which we usually call a chatbot. So, what are the benefits of chatbots for your business? Can this program be used to improve company performance? How to apply chatbots for your business?
Table of Contents
1. What is a chatbot?A chatbot, or what is usually called a chatterbot or bot, is an AI program designed in such a way as to start a conversation with a human, either via voice message or text message. If you’ve ever used Siri or even ChatGPT, those are some examples of chatbot applications.As you know, the main function of chatbots is to interact with humans. When viewed from a business perspective, chatbots are very useful as a customer service medium for handling every consumer problem.Chatbots can also provide internal benefits for the company. Because they are designed to resemble human communication methods, chatbots are usually used as the main alternative to help answer customer needs which often “overwhelm” and overwhelm your company’s workforce. 2. Benefits of Chatbots for Your Business
2.1. Saving time
Have you ever shopped at an online store, but the seller took days to reply to your chat? Have you ever made a reservation at a cafe or restaurant, but the admin took hours to reply to your order?
This is where the role of chatbots is needed. If programmed correctly, chatbots can answer all customer questions without having to wait long. Chatbots can also be used to answer questions from several customers simultaneously, thereby saving the company a lot of time.
Chatbots are also very useful for increasing company productivity. This is because chatbots can be programmed to answer all kinds of FAQs (Frequently Asked Questions) that customers usually ask.
That way, you won’t feel overwhelmed and spend too much time answering all customer problems. You only need to answer questions that are specific or require further explanation.
2.2. Save cost
Apart from saving time, the benefits of chatbots for your business also include long-term cost savings. Even though the initial cost of installing this feature is quite expensive, you can actually save company costs in the long term if you use a chatbot.
With chatbots, you no longer need to recruit too many people to handle customer service matters. You no longer need to pay additional costs to pay for monthly salaries, bonuses, and other benefits.
However, your company also needs to balance the AI workforce with the human workforce. You still need to employ several people in customer service to answer more complex and specific customer questions. Apart from that, you also need to recruit IT staff to ensure the chatbot’s performance runs optimally.
2.3. Reducing the Risk of Human Error
Human error, or mistakes caused by the company’s workforce, is normal. Even staff who are highly trained in the field of customer service will definitely make a mistake, either in providing information or adjusting the mood of the conversation.
Implementing a chatbot in your company can minimize the potential for human error. If you program it correctly, a chatbot can provide complete and correct information and answers to customers.
Dealing with angry customers? Chatbots can respond to them calmly. In contrast to humans who are often carried away by their mood, chatbots are more consistent in adjusting their tone of voice to customers.
Your company doesn’t need to worry if staff respond to customer complaints rudely and angrily. Chatbots can provide a more consistent and polite conversational tone, even after interacting with a handful of different and changing customer questions and tones.
2.4. Available Anytime
Whether at 12 noon, 6 pm, or 12 pm, chatbots can answer all consumer problems at any time. Chatbots can also serve your company’s customers on holidays so you don’t need to worry if there are customers who need company assistance on Saturday or Sunday.
The speed, availability, and accuracy of chatbots in providing information and assistance to customers will automatically make them feel satisfied and “at home”. In other words, your company’s customer satisfaction level will increase. You would definitely be happy, wouldn’t you, if you responded promptly and appropriately?
3. Chatbot Tools
After knowing what a chatbot is and its use for company business, you also need to know what tools can help you develop a chatbot. Here are some examples of chatbot tools that you can use:
3.1 Qontak
One of the chatbot tools that your company can use is Mekari Qontak, more precisely through the AI Chatbot feature. You can use Qontak to create chatbots for entire company applications or websites.
Qontak offers convenience at every stage of creating a chatbot, starting from the process of determining the conversation flow to the process of personalizing the chatbot to suit all your business needs.
The AI Chatbot feature from Mekari Qontak can also “learn” from every conversation that has been had with customers. The results of this learning and adaptation are then used to compose and develop more humane and personalized responses to customer complaints and questions. This is what then makes the chatbot response from Qontak seem like a human.
3.2 Chatbot
Chatbot.com is another chatbot tool that can be used to help with the process of installing chatbots for your company’s various applications/websites. You can choose from a variety of available conversation templates, and then build them together with your team using drag-and-drop technology.
This application also provides comprehensive reports regarding the company’s chatbot performance. You can see the number of chats in progress, the topics most frequently asked about, and a collection of data from each user. You can use all of these things to create a more “ personal ” chat experience for your company’s customers.
With a wide selection of templates and drag-and-drop technology, Chatbot.com is a beginner-friendly option. You don’t need to have special skills or carry out a complicated coding process to create a chatbot through Chatbot.com.
3.3 Zapier
Another example of a tool that you can use to help streamline the process of creating a company chatbot is Zapier. Like the two previous applications, Zapier can also connect chatbots to all customer service channels, both within the application and on the company website.
You can also customize your own chatbot based on your company’s business needs. Just enter the company data source, for example, the history of conversations with previous customers, and then you can combine it with OpenAI technology to create responses that match the company’s brand identity.
Apart from that, you can also choose the templates they provide to build a company chatbot. They offer templates for customer service chatbots, video courses, employee onboarding, and much more.
Closing
In an increasingly modern era, it is not surprising that chatbot features are widely used by various companies throughout the world. Both internal and external to the company, both parties can benefit from this feature.
You can also use chatbots to improve your company’s business performance. Just choose several trusted alternative tools, and then you can design a chatbot and personalize it according to company and customer needs.
However, if your company is experiencing a little difficulty, both in the field of technology and social media management, Vodea could be the perfect choice to help you. Contact the contacts available on our website, and Vodea is ready to help with all your company needs.
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