CTA Can Increase Conversions and ROI

In marketing our products, we expect customers to be able to make transactions quickly. But in reality, in marketing, many variables are considered that ultimately influence consumer decisions. Have you ever heard of CTA before?

Nonetheless, as a marketer, many things can be done in encouraging consumers to do certain things by attracting their attention. CTA is one way that you can maximize. In this article, you’ll better understand CTAs, their types, and how to create them.

What are CTAs?

CTA stands for the call to action which is various ways used to attract the attention of consumers on the website to take action. Call to Action can help visitors get to the sales page or help content fit its purpose.

Buttons to invite the audience to buy this product can be in the form of images, buttons, lines of text and so on which aim to encourage consumers to take an action. An example of implementing a Call to Action on a website is the Sign Up button on a website that encourages consumers to register or create an account. There are other examples such as Try for Free which will help consumers try products that are offered for free so there is a possibility that they will make a purchase.

Why Should You Use CTAs?

Using CTAs is one of the best ways to encourage your visitors to take action with your website, blog, or brand. In line with this, the Call to Action will also make it possible to attract consumer attention, increase consumer interest, and become a guide in carrying out the registration process.

A call to Action is also a solution for a business to increase sales traffic and generate income by encouraging consumers to click on the Call to Action that you make. The placement of Call to Action can be placed on landing pages, email campaigns, blog posts, and so on.

Types of CTAs

There are several types of CTAs that you need to know to make it easier for you to identify Calls to Action that match your business needs.

CTA Subscription Newsletters

Newsletter Subscription CTA is related to news that consumers receive, usually, this is received by consumers via email. Some emails offer discounts, information, or insights, so you need to add a button to join your newsletter service.

Furthermore, CTAs also require more than that, such as adding a sentence or two explaining why visitors should subscribe. The example sentence is “Through this email subscript you will receive detailed information about our products including events, promotions, and other attractive offers.”

A button that connects readers to the details of the content written. Read more is usually placed in the writing of a blog or article along with content previews. The existence of read more is expected to make visitors stay on your website.

CTA Lead Magnets

Another type of CTA is a lead magnet that allows you to get consumer information by exchanging certain resources such as ebooks, guides, reports, and so on. If you’ve ever wanted to download something but had to fill in the information, then that’s a Call to Action lead magnet.

Social sharing buttons are buttons for sharing your content or website via social media. This will encourage visitors to provide engagement with your business. This can benefit you because it shows visitor trust or can even bring in followers.

There are three types of social sharing buttons, namely:

Social icons that directly provide links to social media
Social share on the post sidebar
In-line shares on CTAs
Free Trial/Demo

Another type of CTA is a free trial which is a CTA trick in getting consumers to use limited product services for free but can then continue with more premium services. This is done with the hope that visitors will find out the benefits of the product and make them interested.

Related Content

When consumers read the content that you write, the greater they know about your product and are curious about similar content. Thus, related content will help readers stay longer on your website by presenting content recommendations that visitors might read.

Purchase CTAs

In making a purchase page, make sure it can support buying actions and decisions by providing convenience in buying. For example, if you are an e-commerce company that sells a variety of products, the “add to cart” feature will help your customers shop on your website. In addition, the product gallery for sale must display the advantages of the product, a detailed description of the product, the benefits to be received, and so on.

Tips for Creating CTAs

CTAs are very important tools in creating consumer behavior. Having CTA will make it easier for your consumers to make transactions and indirectly make your service even better. Thus, there are several things that you need to pay attention to in making a CTA, which are as follows:

Number of CTAs

Even though CTAs are things that can increase engagement, doing too many CTAs will irritate your consumers. Email is important for informing consumers, but if it’s too much it will be considered spam then your business email can be blocked by consumers.

CTAs design

Some CTAs have buttons, so make sure the button design stands out and is attractive to consumers. Several things need to be done, such as choosing an attractive color and paying attention to the appropriate button size. Thus, apart from words, appearance is also an important thing to consider.

Use words that touch the hearts of consumers

With the right words and able to influence consumer thinking. For example, the sentence “Buy now and get our limited features” then these words encourages consumers to take action with the consideration that your product is limited.

Keep the CTAs short and unambiguous

CTA is something that can encourage consumers to take action, but if the CTA is too long or double meaning it will confuse visitors or consumers. Thus, make sure the supporting CTA words that you make are straight to the point and can be understood properly.

Make CTA Continuous

Many CTAs create words based on first-person views to attract visitors. For example, instead of using the words “Get a free upgrade!” but changed to “I want a free upgrade!”. Thus, this is considered to make visitors more involved so that they are more sustainable with these visitors.

CTA recommendations that you can use

Knowing CTA is an aspect that can make an impact on your business by driving action and increasing engagement. Here are some CTA recommendations that you can use, namely as follows:

CTA for content

Read more
Get the app
Download the e-books (Download e-books)
Curious? Read on! (Curious? Let’s read!)
Download now (download now)
CTAs for events

Count me in! (Enter me/ invite me!)
Sign me up (register me)
Reserve your seat
CTA for social media

Like us on Instagram
Stay connected
Share our content (share our content)
CTAs for feedback

Take a survey
Give us your feedback
Let us know how we did
CTAs for purchases

Buy now, pay later! (buy now, pay later!)
Claim your coupon
Get 50% off now! (get 50% off now)
Don’t delay, save now

CTA for business services
Make me a VIP (make me a VIP)
Upgrade now (upgrade now)
Start your free trial

Closing

Maximizing all potential will have a major impact on the success and sustainability of your business. CTA is the right thing that you need to learn to create active consumer behavior towards the offers you offer. Thus, after the explanation above, it is hoped that you will be able to understand CTA and implement it on your business website.