free email marketing
Campaign marketing is usually done to achieve targets in product marketing. This campaign was created to introduce a product launched by the company to consumers. The goal is to make consumers more familiar with the product. One of the media is e-mail marketing. This one platform has various tools to be able to reach the target market and to be able to build personal relationships with potential customers or potential customers. Then email marketing must be used so that traffic increases on the business website that you have. So what are the email marketing platforms?
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What is Email Marketing?
Email marketing is an application or platform that makes it easier when marketing campaigns are carried out. In simple terms, the use of email marketing is done to build good relationships with consumers, then to manage and control the connections that are created between you and potential customers. Usually, the information contained in it is related to new products that will be launched or superior products.
Email marketing is important to use because it is considered effective in providing satisfactory results in product marketing. Not only that, when viewed from a cost perspective, it is also cheaper than other marketing strategies.
Especially with email marketing, you no longer need to send separate content to be sent to consumers, because it can be grouped and personalized according to the interests, habits, and preferences of consumers. This is one form of convenience from email marketing.
How Email Marketing Works
In general, the way email marketing works is the same as regular email. That is when you want to write a letter to someone else. It’s just that the difference is in terms of the speed of sending messages. Here’s how email marketing works:
- Open the email then write the contents of the message you want to send. Fill in the message in the form of complete and interesting information or content related to your product.
- The second is, to provide instructions to the email to send messages to other email addresses or addresses that have been specified.
- Furthermore, the email server will automatically be able to identify the destination email address.
- An email will send a message that has been made to the address listed.
- Finally, when the email has been sent, the contents of the message can be stored automatically on the email server. So that the recipient of the message can easily find it
5+ Best Free Email Marketing Applications
MailChimp
Starting from the MailChimp application where is an application that provides email marketing services used by millions of businesses and companies that can send emails almost every day. MailChimp is also known for offering free services of the highest quality. And in the Content Manager, you can save images as well as files.
This free email blast application allows you to create email lists of up to 2,000 contact lists with 12,000 emails that can be sent per month. As a user of this email marketing, you will be given features with the brand name listed in the email, namely MailChimp. In addition, there is also an automatic setting feature that can be used to send welcome messages to consumers automatically.
Then in this application, you can automate email marketing according to targeted buyer segmentation. So you can divide consumers based on stages starting from those who have just registered to those who have already entered the product and made a purchase. Plus MailChimp also has tools for advertising and posting on Instagram and Facebook. This can optimize your marketing efforts.
Sendinblue
Second, the email marketing application is Sendinblue. In terms of its use, this application is very user-friendly for those of you who have never used an email marketing platform at all. Apart from that, Sendinblue also has several marketing features such as customer relationship management and the creation of landing pages.
With more than 70 design templates in this application, you can use them to make email marketing designs more attractive, making it easier for consumers to read them. After the email design is finished so that the performance of email marketing runs optimally, you can use the A/B testing feature. The goal is to make it easier to target predetermined target consumers and to optimize business marketing campaigns.
Not only that, there are options for transactional and autoresponder in this application. Although the contact list is not limited, email sending is limited to a maximum of 300 emails per day.
campaign
Next is a campaign which is an email marketing application. This application can be accessed for free with up to 500 subscribers and 12,500 emails per month. As the name implies, a campaign can be used to build quality digital marketing campaigns. For example, when you have sent an email, make sure the email is on target. You can see the success of that campaign with a very detailed time report.
So that with the detailed time report data, you can see which consumers have opened messages containing promotions for your product. Then in Campaign, there is a simple drag-and-drop feature, where if you use this application you are free to change and adjust the appearance of your existing email messages.
Apart from that, there are template designs that you can modify according to your business needs. Not only that, there are options that can help you design forms. This includes forms on websites, then Facebook forms hosted forms to pop-up lightbox forms.
Senders
The sender is an email marketing application that also offers many interesting tools. For example, the push notification tool allows you to get notifications that appear on the device screen. Sender also has templates that can be customized with additional features such as images and videos. Just like other email marketing, the sender can personalize your email according to consumer segmentation.
But what makes the sender superior compared to other email marketing is the analytical features it has. The existence of this feature allows you to monitor who has opened emails from you as well as find out whether consumers have clicked on the links in them.
By monitoring this, you will know the profile of the target consumer that has been determined for your product type. Besides that, the marketing strategy that is being carried out can run more optimally. The application is capable of limiting up to 2,500 contact lists with 15,000 emails per month.
MailerLite
The next free email marketing application is MailerLite. This platform offers pop-up features, drag-and-drop features, and survey features that users can customize according to their wishes. MailerLite also features a text editor whose function is to adjust the formatting of paragraphs of text accompanied by a built-in photo editor feature.
MailerLite is considered very suitable for making your business website even more improved. Whether it’s a small business or to medium business, everyone can use this application. Moreover, here you can create your landing page according to the email you sent. This certainly can increase conversions for your business. And can measure how effective the marketing strategy that has been used.
In use, if you want to get it for free MailerLite limits the number of contact lists, it can only load up to 1,000 with 12,000 emails per month.
Octopus e-mail
Email octopus is an email marketing application that can be accessed free of charge for only 2,500 subscribers. Apart from that, this app offers all the necessary features in digital marketing as well as automation. Octopus email is run by Amazon SES where you can send unlimited emails every month.
In addition, if you use this email application you are entitled to access to digital marketing templates. Then to inspire you are not limited to the number of templates. There is a form in the octopus email that you can use to collect consumer-related information on your website.
Omnisend
An omniscient email marketing application that can automate email delivery based on consumer behavior. Omnisend can also arrange delivery times that are approximately optimal for you to send messages related to product promotions to consumers.
Plus, Omnisend has a product picker feature that allows you to choose what products you want to include in the email. Therefore, this application is very suitable for business through the website. Omnisend also doesn’t limit the number of contact lists and you can send a maximum of 2,000 emails per day and 15,000 emails per month.
Closing
Email marketing is necessary to carry out marketing strategies to be more effective and optimal. So you have to understand in advance what email marketing is and how it works. After that, determine which application you can use to optimize your business marketing strategy. If you are still confused, you can understand the application above, which we have summarized!
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