Googlebot SEO
Googlebot is a type of web crawler that is often used as a reference in the SEO optimization process. This is why the term Googlebot SEO came into existence. Before understanding many things about it, we need to first understand what a web crawler or also called a spider is.
The function of a web crawler is more or less the same as a librarian. To ensure that library visitors are comfortable, the librarian will scan each collection of books and classify them into several groups based on themes and categories.
After being grouped, these books are then arranged according to their respective groups to make it easier for users. A crawler is a program with the main function of scanning pages in search engines. Like the librarian earlier, the crawler will group the information obtained based on their respective categories.
The goal, of course, is to make it easier for internet users to obtain information from search engines as they wish. This is why many search engines use bots to crawl. In the world of SEO optimization, there are several types of web crawlers besides Googlebot, including:
- Bingbot from Bing
- Slurp Bot from Yahoo
- DuckDuckBot from DuckDuckGO
- Baiduspider from Baidu
- Yandex Bot from Yandex
- Sogou Spider from Sogou
- Exabot from Exalead, and
- Alexa Crawler from Amazon
To carry out this task, each crawler certainly has its method. The same goes for Googlebot. This machine also has its method and way of working.
Table of Contents
Get to know Googlebot
As the name implies, Googlebot is a web crawler made by Google. Its main task is to perform scanning to collect information to be grouped later. These groups of information will be used as the basis for determining the Google Index.
The goal, of course, is to make the site easy to find by search engines. So as a site owner, what you have to do is make sure that the content can be detected, grouped, and indexed easily by crawlers. This step is known as optimization efforts using Googlebot SEO.
How Googlebot SEO Works
For maximum SEO optimization results, we need to know how these bots work. We also need to understand how these bots search, read, and rank site pages. Usually, Googlebot will go through several stages. First, the robot will visit a web page.
In the process, Googlebot not only scans, but also visits all links, both internal and external. So, so that Googlebot can crawl your site easily, we need to provide a search console and enter a sitemap.
However, this method is not the only way to lure Google robots. You also need to optimize the links. This method makes Googlebot enter the second stage, namely, recording the existing links on a page and entering them into the search engine database for indexing,
Given that this stage is very important, make sure the link that is installed comes from a public site. This is because web crawlers like Googlebot cannot record on pages that cannot be accessed or on private websites. The information obtained in the second stage is stored and converted into writing.
Finally, the crawler results from Google will be stored in the search engine index. This is done so that the site can appear when internet users type related keywords on the main Google page.
Googlebot itself is not a bot that will do its job haphazardly. This bot has several considerations, namely:
1. How Important and Relevant is a Page
The web crawler will not index any information found on the internet. This bot will determine which pages are appropriate based on the content in them. This suitability is determined by how much content and information on the site is needed by internet users.
2. Based on Routine Visits made
Every second, the content circulating on the internet will change due to several factors. This makes a one-time crawl irrelevant, at least Googlebot needs several crawls on a website to ensure that the page contains important information and has a lot of visitors,
3. Considering Ratings from Robots.txt
Robots.txt is a file on a website that contains information about which pages are allowed to be indexed and which are not. This is why before doing web crawling, Googlebot will check the robots.txt of the website.
The crawler itself is not the only technology that Google uses to determine whether the content is eligible to enter on search engine pages or not. Google is still considering many other factors to ensure that users are comfortable using this search engine.
This is why the debate about whether we should satisfy Googlebot and improve the user experience has arisen. UX designers usually focus on the user experience, while SEO experts focus on how to satisfy Google. Both are equally important.
Admit it or not, Google is more focused on the user experience. So in addition to maximizing links and creating a sitemap, we must also consider the quality of the content. The use of any technique, including Googlebot SEO will be maximized if we have both.
Pros And Cons
The decision is back in our hands regardless of the pros and cons. But if you decide to take advantage of this bot‘s functionality, there are several things you can do so that the crawler that detects it is a Googlebot, not a spammer. Yes, this is one of the risks of opening a site so that it can be detected by a web crawler.
Some of these are:
- Make sure the domains of the crawlers visiting the webpage are google.com and googlebot.com
- Take advantage of DNS lookup to access the IP address from the log
- Verify the address, and make sure the IP address matches the log
Meanwhile, to ensure that Googlebot can crawl and optimize Googlebot SEO, make sure the site settings are HTTP/1.1 and HTTP/2. In addition, so that the optimization results using this method are maximized, several tips can be done, namely:
- Make sure the contents of the web page are easily seen by the text browser
- Use canonical page so bots can get exact duplicate page
- Take advantage of meta descriptions and robots.txt
- Make sure the content is relevant
- Make sure the site content is SEO friendly
- Make sure there are internal links that can be accessed, and
- Make sure your site has the right sitemap
Conclusion
When discussing SEO and Googlebot optimization techniques, there are indeed many things that we need to pay attention to. Most of these require research and experience, so it’s highly recommended to ask anyone about the experiences of people who have set up their sites to be detected by crawlers.
Don’t hesitate to ask about important tactics for maximum Googlebot SEO optimization. Like other SEO optimization techniques, we also need certain tips and tricks so that sites and content can be detected by crawlers and have the potential to appear on the first page of Google.
So, interested in using Googlebot SEO optimization techniques? Hopefully, this article is useful.
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