How can the benefits of AI increase SEO effectiveness?

Technological sophistication seems to be increasing greatly from time to time. Not long ago, the world was shocked by the introduction of artificial intelligence ( AI). AI is believed to have the benefit of helping several human jobs, one of which is related to SEO optimization ( Search Engine Optimization ).

The application of AI has started to trend and become widespread among society. Especially those who work in the technology field, including SEO practitioners. This technology can enable practitioners to gain extensive knowledge regarding algorithms in search engines.

What is Artificial Intelligence (AI)?
Benefits of AI for the SEO Optimization Process

What is Artificial Intelligence (AI)?

AI or Artificial Intelligence is the result of the field of computer science that can make it easier for humans to solve cognitive problems related to human intelligence. So, this technology has a level of consciousness similar to humans.

In the research stage, several experts explain that humans can feel the benefits of AI in real terms. Because AI was created with programming that adapts several structured commands.

Therefore, it is not surprising that its existence can help several professions or even be replaced because there is more sophisticated technology. To find out more about its role, in the following article we will also explain the benefits of AI in terms of website optimization.

Benefits of AI for the SEO Optimization Process

Considering that SEO strategies are now very important for improving the quality and performance of company websites, it is not surprising that people are competing to improve them. Well, because AI already exists, many people wonder whether they can help with the SEO optimization process. Here are some of the benefits of AI in terms of SEO.

1. Helps Find Potential Keywords

One of the benefits of AI that is most sought after by website owners or SEO Specialists is helping to find potential keywords. Even though it sounds complicated, the way AI works for these needs is very simple, especially for those of you who are professionals.

You only need to enter the words and phrases that are most related to your business to find content related to SEO. Of course, armed with these keywords, it will be easier for you to create content that suits your target audience.

AI will show you the percentage of keyword competition difficulty on the internet. You can do your analysis of the opportunities you can get with these keywords. Usually, the longer the keyword, the greater the chance of it appearing in search engines.

Then by using the right keywords, you will be able to create more perfect content. Not only in terms of topics but from all aspects of the content.

Creating quality content is not an easy matter. It takes hours to determine the topic, search for keywords, and apply them to one complete piece of content. However, thanks to AI technology, you can get more popular and trending keywords.

So, you can directly target your target readers and even reach new target readers. With AI, your business site can more easily be on the first page of search engine searches because the content created is trending.

3. Improve Content Quality

The third benefit of AI is improving content quality. Good content is content that can get high traffic.

With the help of AI, you can analyze the articles you create. So you can know where your mistakes lie. Then, you will also get the right solution to fix these errors.

4. Tracking SEO Campaigns

After creating content, people generally leave it alone. Indeed, content is an investment in writing that can increase a website’s rating even if it is old. This is because the content still gets new readers every day.

Therefore, you need a tool to track the SEO campaigns that you embed in your content. One of them is maximizing the benefits of AI to know its performance. You can use several platforms that are easy and effective. Here are several tools with an AI system to track your website’s SEO campaign :

a. SEMRush

You can use the SEMRush tool to research the market, analyze competitor websites, analyze your website traffic, and find keywords and backlink gaps. All this data is presented with an AI system which will make it very easy for you.

b. AlliAI

AlliAI is an AI-based platform for optimizing their websites in just minutes. The main feature is Bulk Onpage Optimization, which creates optimization rules for all your website pages. This feature also applies code changes down to individual pages.

AllAI also has an editor that directly edits and optimizes the text, content, and code on your pages.

c. Pro Rank Tracker

Pro Rank Tracker is an SEO tool that provides daily automatic updates as well as on-demand updates. So you can track all the positions of your content in SERP in real-time. In addition, its international tracking feature can track your website rankings worldwide and in various languages.

d. SEO.ai

SEO.ai leverages AI to speed up the content creation and optimization process. The platform also provides various powerful tools to help you find and evaluate relevant keywords. SEO.ai also has features like generating entire blog posts, including formatting, researching keywords, adjusting content tone and language, providing AI-based optimization options for titles, and scoring SEO with competitor benchmarking.

e. OutRanking

OutRanking examines data from top-ranking sites to help its users rank higher.

Using SERP data, this tool can create automatic drafts quickly. So this allows users of this tool to create content faster and have the opportunity to rank high on SERP.

OutRanking can produce article outlines, briefs, titles, and campaigns that are optimized for SEO.

f. Diib

Diib uses SEO and traffic insights to drive business growth. This tool will provide a plan to help with SEO that is personalized specifically for your website.

On the Diib platform, some features help monitor SEO keywords and provide new keywords that you can choose for future content.

This tool also monitors backlinks and tracks competitor rankings. Diibs also provides a daily health score for your website so that your website remains in the top position.

g. Page Speed Insights

Page speed is one of the factors that must be considered if you want your website to be ranked at the top of the SERP. This is because search engines will not send users to platforms that load slowly. Page speed has played an important role in managing Google rankings since 2017.

PageSpeed Insights is a free tool provided by Google to check how Google rates its page speed.

h. Scalenuts

Scalenut is a complete SEO marketing tool that includes keyword planning, SERP analyzer, SEO article writing, and content optimization. With Scalenut, you can analyze the search volume and the relevance of potential keywords.

Apart from that, the editor in this tool will also provide real-time feedback and recommendations to increase the visibility of your posts.

5. Tracking SERP Rankings

AI technology also has benefits for tracking SERP ( Search Engine Result Page ) rankings. Through AI, your business will be superior to competitors because you can easily find out what competitors’ weaknesses are based on their site’s ranking alone in search engines.

This tool will let you see the number of search results and rankings for the keywords you entered into your content. Remember, site ranking will be the key to how good the quality of the website is. The higher the ranking, the better the website performance.

6. Monitor Changes in Search Engine Algorithms

Almost every time the Google search engine algorithm changes. Without being aware of these changes, you will miss the latest trends and cause your site to get poor rankings. Therefore, you can monitor algorithm changes with the help of AI.

You need to know that AI technology is very good for helping with SEO optimization and monitoring algorithm changes that occur. So, you can immediately adjust what strategy is most effective and accurate in dealing with these changes.

There is certainly no doubt about its ability in data analysis, considering that the program embedded in AI has completely passed various tests. You will experience several things such as better personalization, the ability to monitor search engine changes, and maximized SEO optimization.

7. Improve User Experience

User Experience (UX) is the user’s experience when using a particular product. This aspect has an important role in supporting the site’s capabilities. This experience can be seen from the user’s comfort when using a site or digital product.

As you know, comfort is something you must prioritize when you want to gain the trust of users. For this reason, this is the last benefit of AI, namely improving the User Experience of your website.

AI technology capabilities are very suitable for making users comfortable in using the site. Not only based on the appearance of the website but also the content. Through analysis of AI technology, you can understand broader insights and present good and relevant content.

Apart from that, AI will also reduce the risk of technical errors that humans are likely to make. Because sometimes people can make mistakes without realizing it.