How to Create Landing Pages
Already know how to create a landing page? Given its role as a page that will be seen immediately after a visitor visits a link, creating a landing page is one of the best marketing strategies to increase customers and site traffic, especially if you are a businessman.
Well, it turns out, you can also create your landing page, you know. Curious how? Understand the complete guide in the following article!
Table of Contents
- What is a Landing Page?
- How to Create a Landing Page
- How to Create a Landing Page in WordPress
- Tips for Optimizing Landing Pages
What is a Landing Page?
When you visit a site, you have two possible choices. That is just reading or doing something more than that, such as shopping. This is where landing pages come into play.
Simply put, a landing page is a page on a website that is designed in such a way with a marketing mindset and is displayed when visitors access the website from paid search results.
Landing pages can be a golden opportunity for companies to get visitor information. Where visitors are usually asked to enter some data such as name, email, address, phone number, and others.
This can make the landing page a page that increases the conversion rate, which is the percentage of how far a site can get visitors to take an action.
These actions can vary, from subscribing to a newsletter, registering an account, opening promo information, and more.
There are two main functions of a landing page based on its type. The first is used to collect data on potential visitors or leads, where these leads are maintained by businesses. Then, in the future, these prospective customers are expected to make a purchase.
Second, the function of the landing page is to speed up transactions. This landing page is free from distractions from menus and other navigation buttons, thus providing a special way for visitors to access the products they want to see.
How to Create a Landing Page
Here are some tips on how to create a landing page for you!
1. Use the main URL
How to make the first landing page, you need to pay attention to the use of the domain URL. Where this point focuses on the consistency of your brand name.
Brand value can wear off when the landing page uses a different domain name. So simply, putting the landing page in your domain name can be a plus when people are looking for optimized keywords on the website.
2. Choose the right keywords
Keywords in the landing page, of course, should not be arbitrary, because they are one of the important points in SEO to get the best results in search results.
Instead of using keywords such as “hosting service provider” which is broad, you should use “cheap hosting service provider Malang”. This will allow you to reach the right audience according to the target business when implementing how to create a landing page.
3. Put keywords on the landing page
Third, how to make a website landing page is to put keywords. The keywords that you specify must be placed appropriately in several parts of the landing page, such as title tags, meta descriptions, header tags, and image titles.
4. Enter important information
The fourth way to create a website landing page is to include important information. Many sources say that search engines are happier with long content than short ones. This can be said to be true. Landing pages will be better if written in long content. However, be sure to include valuable information anyway.
5. Optimize landing page speed
Page speed is one of the things that can increase a website’s ranking in search engines. This has been verified by Google, you know!
If a visitor lands on a landing page and it takes more than three seconds to load, they may close the page because they are impatient.
This will be very detrimental and requires you to use the Google PageSpeed Insight feature to find out how quickly the landing page loads information perfectly.
6. Create shareable content
We recommend that you create landing page content that contains important information. With important content, more people will share information from your landing page to various social media.
7. Get backlinks
Backlinks are one of the most difficult SEO strategies to get. Backlinks are an SEO strategy where other websites put their website links on other people’s websites.
A good backlink system is not intentionally asking other people to include your website link on their website. Something like this.
How to Create a Landing Page in WordPress
After knowing the tips on how to make a good landing page, let’s follow how to make a landing page on WordPress below!
1. WordPress Login
The first way to create a landing page on WordPress is to log in to WordPress. So, before logging in, make sure you have it installed.
2. Create a new page
Then, you can use the default WordPress editor or element. How to create a landing page with elemento can be started by clicking the Edit with Elementor button and selecting Elementor Canvas. This step will give you a blank page to design the landing page.
3. Create a landing page template
The next way to create a landing page in WordPress is to create a new framework or landing page. To create a landing page, you must create a new page by clicking Pages and clicking Add New.
4. Insert landing page content
The last way to create a landing page is to include content! After that, give the title of the new page that you want for the landing page. There you can add content and don’t forget to click Publish.
Tips for Optimizing Landing Pages
Well, after doing the steps above, then you can apply the following landing page optimization tips.
1. Use a neat minimalist design
The main purpose of a landing page is to convert visitors into customers or leads. An effective landing page utilizes an attractive and good image or design.
2. Create a mobile-friendly landing page
As many as 94% of internet users in Indonesia access the internet via mobile devices. So you also have to consider consumer tastes in creating a landing page. Make sure your landing page can be accessed either on mobile or desktop.
3. Show trust signal
Trust signals are customer testimonials, mass media coverage, or someone who uses your services. With this, you can show potential customers that your service is trusted.
4. Take advantage of headers for promotion
You can use headlines or headers in web pages to show something interesting.
5. Add CTAs
A call to action is something that you must do as the last step of how to create a landing page. Because CTA will invite your website visitors to do something more, like “Come on, subscribe now!”
How easy isn’t it how to make a landing page? In essence, pay attention to all elements and content that you will enter. After that, don’t forget to always manage it with regular optimization. Hopefully, this article is useful, and excited to make a cool landing page!
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