SERP is – The more popular a search site like “Google” is, of course. Website owners will be competing to be able to create content that can attract Google users. A popular strategy to increase engagement from content on the internet is to apply SEO ( Search Engine Optimization ).
If we discuss and also study related to SEO, you will be able to find the term SERP. However, not many people understand SERPs and how they work. Therefore, in this article, we will discuss related SERPs. Whether it’s what SERP is, its benefits, and how to use it so that it can appear on Google. SERP pages so that the content created can attract more internet users.
Table of Contents
- Know What is SERP?
- How to SERP to Appear on Google SERP Pages
- 4. Use the Features in the SERP
- Benefits of SERP for a Website
- Conclusion
Know What is SERP?
SERP is a page that will be displayed on Google and other search engines. To show the results of its users’ searches. More uniquely, even though using the same keywords, the appearance of the SERP can vary between users. Google will display search results based on various factors that are relevant to current users.
For example, where users live, search history that has been done, social media users, and also other settings. So, free SERP users in Indonesia and America may have different SERPs when using the same keywords.
How to SERP to Appear on Google SERP Pages
SERP stands for itself, which is a search engine result page that consists of three components. Namely paid advertising, organic results, and also the SERP feature. Therefore, there are three ways that your website can appear in Google’s SERP, namely:
1. Use Paid Ads
The practice of showing a website in the SERP with paid advertising is often called Search Engine Marketing (SEM). You must win the bid for your ad to be placed at the top of the SERP. The method that will be used later is Pay Per Click (PPC ). Where you only have to pay for the ad when someone clicks on it. So, you have to prepare a special budget for the ad.
2. SEO Optimization for Organic Search
To appear in organic searches on Google, you must pay attention to the Meta Tag. Which consists of the meta title (title), URL slug, and also the meta description. The following is a brief explanation of these three things:
Meta Title:
The title will appear at the very top of the search results. Has a purpose to inform the contents of your content to the visitors.
URL Slug:
The part of the URL or permalink on your website refers to the content of a piece of content.
Meta description:
A summary of website content that will appear in search results, so that visitors can get an overview of your content.
The organic search results on the SERP will all be taken from a database containing billions of websites called the Google Index. This means that your website must enter the Google Index first so that it can appear organically on the SERP or search engine results page.
4. Use the Features in the SERP
There are lots of SERP features that you can use to make your website appear organically on Google pages, namely:
Knowledge Panel:
SERP feature that can display the main information on a keyword. In a mobile search, it will appear at the very top of the search results. While on a computer or laptop it will be located on the right side of the screen on the browser.
Top Stories:
This feature displays the most recent news based on related search keywords. Google will also display thumbnail images, news titles, website addresses, and when the news was updated.
Rich Snippets:
A feature that will appear more prominent on the search page because there is a rating with a star image and can make people who are searching more interested in being able to click on the website.
Featured Snippets:
A feature that can display snippets of content from a website related to certain keywords. Usually, Featured Snippets will always be positioned at the top position or often referred to as ranking #0 in search results on search engines.
Image Collection:
This is a feature that can display image packs or a collection of images from thumbnails that match the keywords that will be typed in the search engine, and also this feature can be displayed in the top position of search results on Google. In addition to the SERP features above, the Google search engine will also display other features such as Shopping Results, People Also Asking, SiteLinks, Twitter Contacts, and Video Search Results.
Knowledge Cards:
A feature that will display short answers from keywords that we will type in the search engine. This feature will appear in various formats, the first is the answer format which does not have to be entered first to a website and the second is the answer which does require us to enter a website.
Benefits of SERP for a Website
So it can be concluded that applying the SERP technique, as explained above, will create opportunities for the website that we will manage to occupy the top position on the search page. And can make the possibility of people clicking on the website to be much higher. With a higher chance of people clicking on your website on the search page, the number of visitors to your website will increase dramatically.
Conclusion
If SEO is so important to increase visitors from content or article that you will create, then SERP is no less important. This is because SERP and SEO are interrelated with each other. SERP is a web page that will be presented to users when they search for certain keywords online on search engines, such as Google.
The search results that will appear in the SERP have two types, namely organic results and paid results. In addition, SERP also has several main features that can be used, including knowledge cards, knowledge graphs, rich snippets, featured snippets, rich snippets, image packs, top stories, people also ask, and site links.
A few tips and tricks so that your website can be ranked at the top of Google’s SERP are to research the keywords you want to write, understand search intent, write content and articles with a word count of more than 1000 words, place keywords in the URL, title, and also article paragraphs, use meta titles and descriptions, and provide backlinks to articles.
About The Author
