Lowering Bounce Rate on Websites and Blogs

Every website or blog owner wants to have visitors every day. Including optimizing using SEO is also done to get traffic with satisfactory results. However, the problem does not stop there. Because if the visitor only opens one page and is not interested. This is known as the bounce rate. For that, you have to lower the bounce rate that occurs on your website or blog.

Get to know Bounce Rate
How to Lower Bounce Rate

Get to know Bounce Rate

Bounce Rate is a percentage that comes from visitor data. Who usually immediately leave the website or blog after opening a page. This bounce rate is also calculated using the division of single-page visits or single-page visits, to the total incoming traffic. For example, your website has received 1000’s traffic and the other 500 is a single page visit. So that your bounce rate is 50%. The higher the bounce rate percentage, it will indicate an error with the strategy you are running. Two things indicate your website’s bounce rate is high, it can be seen from the quality of the content on the page which is too bad that it makes visitors not interested in exploring other content.

How to Lower Bounce Rate

Lowering Bounce Rate by Increasing Quality of Content Created

Even though visitors have opened your website, it doesn’t mean they will read your content to the end. Especially if the content you create is not neat, then the end will also have difficulty reading. If visitors have difficulty reading the content you create, of course, they will switch to a website that is neatly arranged and easy to read. You also have to know if your content is not the only one, because there is a lot of content that discusses the same topic.

So, you have to create interesting content and make visitors not switch to other websites. Users are usually accustomed to fast reading and short paragraphs that will make it easier for them to read quickly. You can also use subheadings to convey important points in the article that you are going to make. And don’t forget to add interesting visuals.

Lowering the Bounce Rate by Making the Storyline Interesting

Content that you have arranged neatly, but is not supported by a messy plot will lose to neat content with an interesting storyline. There is so much content, so the content you create must be outstanding among other content. The storyline is said to be good if the reader feels relatable with the story being read. So, a good storyline will make the reader feel like he is reading a story or even reading his own experience. One effective way to create relatable content is to use pronouns that have been adapted to the appropriate language style for your readers.

Lowering Bounce Rate by Using Popups as Needed

The popup function can indeed help you get leads through blog subscribers or newsletters. However, some think that popups are not liked by readers. Of course, you can use popups, but not too much. The exaggeration here is that not every few minutes does it appears when the reader is reading an article.

Choosing Relevant Topics

If your website can get traffic from keywords that are not related to the product or service you are selling, the bounce rate may be high. For example, when doing keyword research, in addition to a very high search volume, you also need to consider the relevance of the product you are going to offer. For example, if you sell clothes, but instead you write articles about food that are going viral. Traffic may be high but also followed by a high bounce rate because the topic you choose is not relevant to the product you are selling.

Creating Content According to Search Intent

In creating content that is by the reader’s search intent, you do need to understand several types of search intent first. In general, it is divided into four types. Informational keywords are types of keywords that can lead readers to content that can provide a complete explanation of a topic. The navigational keyword is a keyword that usually directs to a particular brand. Commercial investigation keywords are keywords that can be used by searchers to obtain information related to the comparison of a product from several existing brands. The last is transactional keywords, which are keywords that searchers use when they are in the purchase phase or a transaction.

Increase Website Speed

The thing that most visitors hate is slow loading. Slow website loading will make visitors end up looking for other websites that can provide information faster. So that no matter how good your content is, visitors will not tolerate it if your website loads slowly.

Creating a Mobile-Friendly Design

Mobile is the most widely used device by internet users in Indonesia, especially to access the internet. Data from Google states that 94% of internet users in Indonesia access the internet using mobile. So website owners are also required to provide a website that has a mobile-friendly design. However, not all website themes already provide themes that support or are responsive to mobile. However, you can make your WordPress theme mobile-friendly with the help of a plugin.

Show Credibility

The credibility of a website or blog can be seen from the theme you use, so you also have to make sure to use a professional theme. Professional WordPress themes are usually not always paid ones. Show credibility not only through the theme you use but also by displaying a website or blog author profile. Author profiles will be very useful to convince readers that the content created is the result of an expert.

Lowering the bounce rate is one of the strategies that you must implement to continue to improve your content. Moreover, the bounce rate is also an indicator to be monitored regularly. It could be that the content that you have written does not match the search intent of the website or blog readers or even the loading from your website takes too long so that readers choose to leave your website. If you have any questions about the internet or the world of online marketing, don’t hesitate to leave a comment below.