Making SEO-Friendly Permalinks

Permalinks ( permanent link ) is a link (URL) that points to a web page. Here’s an example:

https://www.ngulikenak.net/seo-wordpress-checklist/

Permalink is also one of the elements that affect SEO optimization. Therefore you have to create an SEO-friendly permalink.

Here are 4 tips to make it:

1. Enter Keyword
2. Relevant to the Content Topic
3. Pay attention to the number of words used
4. Use Lowercase
Conclusion: Tips for Making SEO-Friendly Permalinks

1. Enter Keyword

Permalinks that contain keywords can affect your website’s ranking on search engines.

For example, when you search using certain keywords, Google will also display several web pages with permalinks related to the keywords you are using.

Example of a permalink: A website page that contains “SEO WordPress Checklist”, then you can create permalinks such as “domain.com/seo-wordpress-checklist” just like an example at the first.

2. Relevant to the Content Topic

Creating permalinks that match the topic of the content will get a good rating from Google. This indicates that the permalink is relevant to the topic of the content.

This will certainly help the website to be in a good position on the Google search page.

3. Pay attention to the number of words used

The number of characters (letters) used when creating permalinks can also affect the website’s position on the search page.

A study conducted by Backlinko said the number of characters in the permalink determines the position of 1 to 10 of a website page on the search engine (Google).

4. Use Lowercase

When creating permalinks, you must also use lowercase letters, because certain servers cannot respond to a website page that has a permalink structure with uppercase letters.

This can cause the web page not to be found (404 errors ).