Off-Page SEO - ngulikenak.net

If in the previous article we discussed On-Page SEO techniques, here I will discuss Off-Page SEO.

Off-Page SEO is an SEO optimization process that is carried out outside the website. The purpose of doing off-page SEO is to increase SERP ( Search Engine Result Page ) rankings, increase website page rage, build trust and website authority from search engines and increase the website’s reputation.

Here are 4 tips for successful off-page SEO:

The first thing you can do for Off-Page SEO techniques is to use social media and forums as a medium to promote your website so that it is better known by many people.

Nowadays almost everyone has a social media account, when someone sees your post and is interested, they can recommend you to their colleagues.

Therefore, promoting your website on social media is an effective way to increase your website traffic.

In addition to promoting your website on social media, you also have to be more active in a discussion forum that fits your website niche. For example, on Facebook discussion forums or various forum websites.

2. Do Link Building and Guest Blogging

One of the goals of Off-Page SEO is to build the trust and authority of the website from search engines. The way you can do to achieve this goal is to do link-building techniques and guest blogging.

What is link building?

Link building is a way to get backlinks from other websites to your website. The more links that point to your website, it means that your website has good value and can be trusted because it is linked by many other websites.

Of course, this will also provide a positive value and increase the authority value of the website in search engines.

What is guest blogging?

Guest blogging is an Off-Page SEO optimization technique for creating quality and relevant articles or posts on other websites.

When doing guest blogging, you will include your website link. That way, many other people will know your website and your website’s reputation will increase.

Guest blogging should also be done on websites that are relevant to your website, and able to produce quality articles.

3. Leave Comments and Testimonials on Other Websites

Leaving comments and testimonials on other websites is also one of the Off-Page SEO techniques to build a website’s reputation or popularity. You must be diligent in researching other websites that are relevant to your website, and leave comments or testimonials about a product.

However, when leaving comments, there are several things you need to pay attention to so that the comments you make do not fall into the spam category and damage the SEO reputation of your website.

Provide comments that are relevant to the content of the article.
Install gravatar on the profile you are using.
Do not include the URL in the comments.

The last step you can do in the Off-Page SEO technique is to take advantage of social bookmarking or article directories. The goal is to increase the reputation and website traffic on search pages.

Add your articles to some popular social bookmarking or article directories like Twitter, Quora, or Medium. By inserting some articles into some of these social bookmarks, of course, many people will read your articles and visit your website.

Those are 4 tips that you can do when doing Off-Page SEO techniques. However, before doing SEO On-Page techniques, make sure you have done SEO On-Page optimally. If you have any doubts about these two techniques, you can leave a comment in the comments column below.