SEO Optimization for E-Commerce Business
Currently, there is a lot of e-commerce that is starting to develop and it is proper that e-commerce has a website. Why is that?
With a website, e-Commerce will be known by more people and get more potential clients.
But the need for an e-commerce website also affects the website’s position in search engine results, such as Google. So we need an SEO (Search Engine Optimization) strategy.
How to do an SEO strategy for an e-Commerce website? First, we will discuss what SEO is.
Table of Contents
What is SEO?
SEO is an effort to optimize a website to achieve a top ranking in Google search results.
As we know, Google users are no doubt in number compared to other search engines. The better the SEO e-Commerce, the potential for website traffic will also be good.
How to Optimize E-commerce SEO
Here are ways you can do to optimize the SEO of your e-Commerce business.
1. Keyword or Keyword Research
Research is the most important thing in e-commerce SEO, you can start with keyword research and business competitor research
If your target keyword is wrong, then the order made is of low quality. Of course, as a businessman, you don’t want this to just happen.
A. Search Volume
To determine the use of keywords (keywords) you can use this technique. It is important to evaluate keywords by search volume by looking through Google Keyword Planner. You will know which keywords have high and low volume, so you can choose the right keywords.
B. Keyword Product Fit
Make sure the keywords you choose are appropriate or directly related to the business being offered, even though you find keywords that are widely searched but do not necessarily match your business. If the search volume for your business product keywords is low, keep using business-appropriate keywords because this will help your business be known to many people.
C. Commercial intent
You can see commercial intent on Google Keyword Planner by simply entering keywords in the “ Competition ” column. The function of this column is to see how many targets these keywords are.
If the commercial intent is higher, the better it will be for the suggested bid or the amount of money spent when clicking on that keyword.
D. Competition
You can measure the level of competition for these keywords by:
- Use the Keyword Difficulty feature in SEMRush. If the results are higher then the competitive keywords will also rank high in organic search.
- Target keywords and optimize your website pages, how to see the first page of Google besides that, see also the first 10 results whether they have been optimized according to keywords or not. If you haven’t eaten it yet, you have to optimize it to be relevant to these keywords.
2. Identify the problem you are currently facing
After completing your keyword research you also need to find the problem quickly and determine the speed of the website.
A. Find the Source of the Problem
You can find website errors with Screaming Frog, what’s on your website will be read. Then the data results will appear containing these errors.
B. Website Speed
It is often found that every website visitor does not want the page to be opened slowly if this happens then they will prefer the ” back ” button.
Of course, returning to the results page of the search does not rule out the possibility that it is also a competitor’s website. The solution to solve this problem is to buy a lot of server space, use a different CMS and reduce the image size. That way your website speed will be much faster than before.
3. On-Page SEO Optimization
Techniques are optimization techniques that are carried out on the website itself. The purpose of this technique is to provide website value for visitors, make it easier for visitors to explore the website, make visitors feel at home on the website, and make it easier for search engines to understand the structure of your website.
4. Add Blog Content
You can add quality and friendly blog content for visitors to read on the website. So you can look for writers who are not only experienced and professional and understand the industry but the most important thing is the basic knowledge about e-Commerce SEO.
In addition, you can also display the blog with a guide that can be downloaded when visitors enter an email address, of course, this can continue to be a mutually beneficial transaction between the two parties.
E-Commerce Business Website SEO Technical
After knowing several ways to optimize SEO, know also technical SEO or technical SEO. This SEO technical problem can determine whether your website is ranked high or low on the first page of Google and whether your website can provide a good user experience or not for visitors.
A. E-commerce Website Audit
The way for you to audit e-commerce websites can be through several SEO tools, for example, Ahref, RavenTools, and so on. Sometimes some technical SEO problems that occur are:
B. Too Many Pages
Too many pages will worsen technical SEO, which can lead to content duplication issues.
C. The number of words in the content is too little
Usually long content will get a higher rating on the search page and vice versa, the less content that is written, the lower the ranking on the search page.
So it is very important to pay attention to every e-commerce that has a website. Make sure that the content written is between 500 to 1000 words.
D. Duplicate Content
This is also often a problem in e-commerce SEO, if you don’t pay attention to it, it will affect your website’s rating.
That’s more or less the technical SEO of an e-commerce business website that you must know. To create and support the success of a business company through the SEO e-Commerce website, you don’t need to be confused. Your website will be the best amid competitive competition. With the right strategies, such as white-hat SEO techniques, in-depth research combined with content marketing, and also outreach strategies to get quality backlinks. Hopefully, it’s useful.
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