SEO Optimization Guide for eCommerce to Get Traffic
In the digital era like now, having a successful online shop is not just about quality products, and friends. eCommerce SEO is also an important aspect to increase brand awareness of our online store on the internet.
SEO itself is an effort to make our website pages appear on the main Google search list. This can be done in several ways, so the right strategy is needed for this effort to be successful.
If our online shop page can be at the top of the Google search list, of course, the sales potential will increase. Want to know how to get an SEO e-commerce checklist? Come on, find the answer below, friend!
Table of Contents
What Is ECommerce SEO?
Commerce SEO, better known as E-Commerce SEO, is a search engine optimization practice aimed specifically at online stores or websites that sell certain products or services.
The goal of this optimization is to increase the visibility of the online store in organic search results. With our online shop appearing more frequently in search engines, of course, visitor traffic will increase.
This will also increase the chances of conversion to sales and becoming repeat customers.
Why does it have to be organic? If our online shop page can appear organically in searches, it will certainly reduce advertising costs to promote our online shop. Buyers will come themselves according to what they are looking for.
We can do eCommerce SEO itself in various ways. So, it’s not enough for you to just create a website and post products. Other elements must also be considered.
Why is eCommerce SEO Important?
The following are the reasons why an online store SEO strategy is very important for business continuity, namely:
- Increase the visibility of online stores on the internet.
- Saves marketing costs because the targets of e-commerce SEO optimization are those who come to the website page organically, namely through search results on Google.
- Increase brand value because websites or online shops that often appear on the first page of searches will often be seen by visitors.
- Can compete with competitors who may be quite aggressive in advertising.
- Trigger sales because the opportunity for visitors to come will be greater.
How to Optimize ECommerce SEO
The following are some e-commerce SEO best practices that you can apply to online shopping websites.
1. Keyword Research
The first step in optimizing online store SEO is to research keywords which you will later optimize. There are many applications for conducting keyword research such as Semrush, Keywordtools.io, and so on.
Start by identifying and targeting keywords that are relevant to the products or services your online store offers. Later, you will find out what keywords are often used to search for that product or service.
2. Product Page Optimization
Optimize the product page you want to sell. Product pages are often also called landing pages. This optimization requires a combination of various strategies.
You can optimize the use of keywords on the page, including the page title, product description, meta tags, eCommerce SEO-friendly URLs, and image tags that are the main photos of the product.
Apart from that, you also have to make sure the product page can be accessed quickly. Make sure the loading time required to open it is less than 3 seconds, making it easier for search engines to index the page.
3. Image/Photo Optimization
On an online shop website, images or photos are an important element to attract buyers. Start by placing alt tags on images on your e-commerce site with relevant and clear descriptions.
Also use product images that are detailed and clear, but not burdensome. That way, website pages can open quickly and the goal of optimizing product pages can be achieved.
4. Mobile Friendly
Optimization for mobile devices is very important in SEO marketing, as more and more users access online stores via their mobile devices. You can do this optimization when building the website.
Make sure you have created two versions of the website display, namely the desktop version and also the mobile version. Pay attention to all the elements on the page so that users have no difficulty accessing all the buttons.
5. Use a Backlink Strategy
Backlinks can increase the visibility of your e-commerce website in search results. When a site gets backlinks from other sites, it can help search engines find and index those pages more quickly.
Quality backlinks can also increase the ranking of your e-commerce site in search results, and friends. Search engines consider backlinks as a signal that the site has authority and relevance in the related industry.
6. Arrange Other Technical SEO Elements
Other e-commerce SEO strategies that you also need to pay attention to include using https, submitting sitemaps to Google, fixing internal links that don’t work, images that are damaged and inaccessible, and so on.
If you can overcome these problems, then the online shop page will be even more perfect in the eyes of customers. Even people who accidentally enter will be convinced to buy products in your online store.
7. Create a Blog Post
One of the traffic that can bring buyers to your online shop is through blog content. For this reason, create blog content or articles that discuss the world or things related to products.
In this blog, you can fill it with informative content that is still related to the product you are selling. Occasionally you can create soft selling or hard selling articles to trigger sales.
8. Maximize the use of Google Maps
If you have a physical offline shop, register your shop on Google My Business. Later, your shop address will be on Google Maps so that other people can find out the rating, shop address, and of course the website page.
If you optimize this, visits to your site will increase, especially from potential buyers who are already curious about your shop.
So, those are the methods you can apply in carrying out an eCommerce SEO strategy. It’s not just about quality products, online shop website management must also be optimal to generate sales.
About The Author
