SEO Optimization on Instagram

SEO ( Search Engine Optimization) is something that can help make our website rank at the top of Google pages. Although SEO is usually used more often for website optimization, it can also be implemented on social media platforms, such as Instagram. Well, in this article we will discuss what SEO optimization is on Instagram, its goals, and how to do SEO optimization on Instagram.

What is Instagram SEO?
The Goal of SEO Optimization on Instagram
How to Optimize SEO on Instagram
Already Successfully Optimizing SEO on Instagram?

What is Instagram SEO?

Instagram SEO is an Instagram content optimization process, which is a strategy to increase the ranking of your Instagram profile on Instagram search engine results.

By applying Instagram SEO, your content will be more easily found by your potential followers. If your Instagram profile is easy to find, then you can get many benefits, such as increasing the number of followers, to skyrocketing content engagement.

Not to mention, in business, these followers are what you can prospect to become your customers. So there are many advantages of this Instagram SEO, right?

The Goal of SEO Optimization on Instagram

The purpose of SEO optimization on Instagram is to increase visitor arrivals to your Instagram account. Of course, this will help you in developing your Instagram account.

How to Optimize SEO on Instagram

For those of you who want to do SEO optimization on Instagram, both for personal and business purposes, here are some easy ways to do SEO optimization on Instagram that you can try:

1. Optimize Instagram Profile

The Instagram profile is very important, especially for those of you who want to do business. To show up your profile in search results, you need to optimize your business Instagram profile.

How to? follow these steps:

Change your profile set to public.
Choose an attractive profile photo, colorful and by your business.
Create a username or username that is easily recognizable and searchable.
Register your Instagram account to a business Instagram account.
Then don’t forget to include your website link or online business link in your Instagram bio.

2. Enter the Main Keyword into the Username and Display the Name

If you want your business to grow quickly and be known, then choose a very attractive display name or username. Because this is also part of Instagram SEO optimization that you need to know.

You need to determine the main keyword to use in the username and display name, for example, you have a Coffee Shop business.

When users want to search for Coffee Shop, your Instagram account will appear in the search results.

3. Maximize Alt Text

This feature is a new feature on Instagram that has several uses, such as:

Useful for blind people who want to enjoy their experience when using social media.
Helps Instagram structure photos so they will appear to users who like the same content.
Then, the use of Alt text can also be used so that uploaded photos can be found easily using search engines outside of Instagram such as Google.

For those of you who want to use the Alt Text feature, the method is quite easy. On the screen, before you share a photo, an “advanced settings” option usually appears.

Then you can find the column “Write your alt texts ”. Well, make a description to explain your image so that it is easily found by other Instagram users.

4. Use Derivative Keywords on Instagram Bio

It doesn’t matter if your username and display name don’t contain the main keywords on Instagram. because you can still add the main keywords and derivatives of your business Instagram bio.

For example, if you have a coffee shop business, add your bio-derived keywords such as: ” selling the best coffee in Indonesia “. Once there are followers who want to buy coffee, then your profile has a chance to appear first in the search results.

5. Using Keywords in Hashtags

Using keywords in hashtags is very important. By using hashtags in every post on your Instagram, you have the potential to bring visitors to your Instagram account.

That’s why it’s very important to prepare the best possible hashtags for your posts because hashtags are part of SEO optimization on Instagram. Look for hashtags that are relevant and by your post.

6. Use Derivative Keywords in Captions

In addition to increasing searches through hashtags, you can also use captions. Using captions on posts and content that you upload is also important. The goal is for users to know the intent of the content you post. In addition, using captions can also maximize Instagram optimization.

In Instagram SEO optimization, we also have to use keywords in the caption. Because this will be able to optimize our posts so that they can be easily found by users. So from now on make an interesting caption and contain keywords.

7. Utilize Instagram Tags and Mentions

Using and utilizing the tag and mention features on Instagram can also make your content and profile easier for other users to find.

The more you get tags and mentions from other profiles, the more Instagram will judge that your content is relevant. That way, your content will have a great chance of appearing on your followers’ Instagram search engines.

How To Get Tags And Mentions

Here are some easy ways to take advantage of Instagram tags and mentions.

Creating collaborative content

So that you get tags and mentions, then create collaborative content or content that suits your business.

Tag and mention other users who work with you

Collaboration with other users will make it easier for you to tag other users and include their usernames in the caption. The goal is for your content to be included in the photo collection of other users’ tagging features.

Location Tags

Then, you can also use location tags, by using location tags, your content will be easier to find.

8. Watch and See Instagram Progress in Analytics

After you do the SEO optimization method on Instagram like the method above, then don’t forget to always pay attention to its development in analytics. Instagram has analytics features that will make it easier for you to keep an eye on the progress of your Instagram account.

So, you can easily analyze the performance of your account which is useful as a material for preparing business strategies on your Instagram.

Already Successfully Optimizing SEO on Instagram?

Thus, there are several ways that you can try to do SEO optimization on Instagram. By trying the 8 ways above, the content on Instagram will be more easily found by other users on search engines. Hopefully, it’s useful.