Everyone who has a website, definitely wants his website to be on the first page of a Google search. How to? One way you can do that is SEO optimization. In SEO there is one factor called keywords (keywords). Those of you who have used SEO services may be more familiar.
Keywords are words that search engines use to analyze a website or blog. So that your website is easily found on search engines, then you must use the right keywords.
There are 2 types of keywords that you need to know, what are they? Check out the following explanation:
1. Short Tail Keywords
Short tail keywords are short keywords and generally consist of one or two words.
This type of keyword usually has a very high level of competition (competitors) because of the use of keywords that are less ‘specific’.
When I researched the use of the keyword ‘Blog’, it can be seen that there are indeed many who search using this keyword, but have a high level of competition, so articles using the keyword ‘Blog’ will find it difficult to compete on the engine. search. Therefore, we recommend that you use more specific ‘child keywords’.
The derived keywords are called Long Tail Keywords. What are long tail keywords? Check out the explanation below.
2. Long Tail Keywords
Are usually more specific and targeted, and the level of competition for keywords used in search engines is also small.
If in the short tail keyword you use the keyword ‘Blog’, then it would be nice if you added words so that your keywords are more specific and the competition is easier. For example, like the example above, you can use the keyword ‘How to Create a Blog’. In addition, the number of searchers reaches 40,500 per month, and the level of competition in search engines also tends to be easy.
Those are the two types of keywords that you must understand before using keywords for your website or blog. If you are still confused or don’t understand, you can leave a message in the comments column below.
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