Talk About Search Generative Experience(SGE)

The SGE feature works by summarizing information from various web sources to produce a more comprehensive and informative display of search results. SGE can display a variety of content formats, including text, images, videos, and links to websites.

What is Search Generative Experience(SGE)

SGE, or Search Generative Experience, is a new feature from Google Search that utilizes generative AI technology to simplify the information search process. SGE was launched in November 2023 and is currently available in 120 countries.

What is Search Generative Experience(SGE)
How Search Generative Experience(SGE) Works
Search Generative Experience(SGE) Purposes
Why Search Generative Experience (SGE)?
Experience Using SGE
How to Access SGE?

Here are some examples of how SGE can be used:

If you’re looking for information on how to make cakes, SGE can show you recipes, step-by-step pictures, and video tutorials.
If you are looking for information about an event, SGE can display news, photos, and videos from various sources.
If you are looking for information about a product, SGE may display reviews, specifications, and prices from various sellers.

SGE has the potential to change the way we use Google Search. This feature can help users find the information they need more quickly and easily, as well as provide a more complete picture of a topic.

Here are some of the benefits of SGE:

More comprehensive: SGE can display information from various sources, so users can get a more complete picture of a topic.
More informative: SGE can use generative AI technology to produce search results that are more interesting and informative.
Easier to use: SGE can help users find the information they need more quickly and easily.

SGE is still in development but has the potential to become an important feature of Google Search.

How Search Generative Experience(SGE) Works

SGE works using a combination of technologies, including:

1. Generative Artificial Intelligence (AI): The core of SGE is generative AI, specifically the Imagen model from Google AI. The model is trained on large amounts of text and image data, so it can understand language nuances and produce relevant visual content.

2. Semantic Understanding: SGE uses semantic understanding technology to properly understand your search intent. It analyzes your keywords, previous search context, and information from the web page to determine the type of information you need.

3. Information Aggregation and Synthesis: SGE collects information from a variety of relevant web sources, including text, images, and videos. Then, it uses generative AI to summarize and synthesize that information into an easy-to-understand format, such as structured text, graphs, or diagrams.

4. Presentation: SGE presents the resulting information in an engaging and visual format, including short text, illustrative images, and short videos.

Example:

For example, you search for “chocolate chip cookie recipe.” SGE can:

Uses semantic understanding to know you are looking for how to make a cake.
Collecting recipes, cake images, and video tutorials from various web sources.
Uses generative AI to summarize recipes and select relevant images.
Displays this information in an easy-to-read format, such as:
- Short text detailing ingredients and manufacturing steps.
- A picture of a delicious chocolate chip cookie.
- A short video tutorial showing how to make a cake.

Important thing:

SGE is still in the development stage and may not be available for all searches.
The information displayed by SGE comes from other web sources, so it is important to verify its accuracy before using it.
SGE is not a substitute for reading complete sources of information, but it can be a useful tool for getting a general idea of a topic.

Search Generative Experience(SGE) Purposes

The purpose of creating SGE is to simplify the information search process and make information easier to understand. SGE uses generative AI technology to summarize information from various web sources and present it in a more interesting and informative format.

More specifically, SGE has the following objectives:

Increase the comprehensiveness of search results: SGE can display information from multiple sources, so users can get a more complete picture of a topic.
Increase the informativeness of search results: SGE can use generative AI technology to produce search results that are more interesting and informative.
Improve the ease of use of search results: SGE can help users find the information they need more quickly and easily.

SGE is still in the development stage but has the potential to become an important feature of Google Search. This feature can help users find the information they need more quickly and easily, as well as provide a more complete picture of a topic.

Here are some examples of how SGE can be used to achieve these goals:

Increase the comprehensiveness of search results: If you are looking for information about how to make cakes, SGE can display recipes, step-by-step images, and, video tutorials from various sources.
Increase the informativeness of search results: If you are looking for information about an event, SGE can display news, photos, and, videos from various sources.
Improve the ease of use of search results: If you are looking for information about a product, SGE can display reviews, specifications, and prices from various sellers.

Why Search Generative Experience (SGE)?

Google SEO and SGE are two different features of Google Search. Google SEO is a set of practices used by website owners to increase the visibility of their websites in Google search results. The goal of Google SEO is to help websites appear at the top of search results for specific keywords.

Meanwhile, SGE is a feature used by users to find information on the web. SGE uses generative AI technology to summarize information from various web sources and present it in a more interesting and informative format. The goal of SGE is to simplify the information search process and make information easier to understand.

Google SEO and SGE complement each other. Google SEO helps websites appear in search results, while SGE helps users find the information they need from those websites.

Here are some of the main differences between Google SEO and SGE:

Here are some reasons why SGE was created, despite the existence of Google SEO:

To meet increasingly complex user needs: Today’s users are looking not only for information but also for engaging and informative experiences. SGE can help meet this need by presenting information in a more attractive and easy-to-understand format.
To take advantage of advances in AI technology: AI technology is advancing, and Google wants to leverage these advances to improve the user experience with Google Search. SGE is one way Google does this.
To increase competition with other search engines: Other search engines, such as Bing and DuckDuckGo, also continue to innovate to improve the user experience. Google needs to continue to innovate to stay competitive.

Experience Using SGE

The experience of using SGE is quite positive. Users find that this feature can help them find the information they need more quickly and easily. SGE can also provide a more complete picture of a topic.

Here are some examples of experiences using SGE:

A user looking for information about how to make cakes finds that SGE can display recipes, step-by-step images, and video tutorials from a variety of sources. This helps users to understand the cake-making process better.
A user looking for information about an event finds that SGE can display news, photos, and videos from a variety of sources. This helps users to get a more complete picture of the event.
A user looking for information about a product finds that SGE can display reviews, specifications, and prices from various sellers. This helps users to make more informed purchasing decisions.

Of course, some users feel that SGE is not very useful. Some users complain that SGE sometimes displays irrelevant or inaccurate information.

Overall, SGE is a promising feature. This feature has the potential to change the way we use Google Search. However, Google needs to continue developing SGE to improve the accuracy and relevance of the information displayed.