The benefit of Using Conversational Copywriting

Now is not the time to captivate the audience with rigid language. It is not surprising that conversational copywriting tricks are increasingly popular in the digital marketing world, especially in the realm of social media.

Not only attracts the audience, but this technique also creates a more personal impression, thus creating a more intimate interaction between brands and consumers. Copywriting technique can also be used by B2B companies which have been thick with official and professional impressions.

So, what is meant by conversational copywriting? Instead of getting more curious, you should refer to the following complete information so that the content you create can be more impactful and interesting.

What is Conversational Copywriting?
What are the Benefits of Conversational Copywriting?
How to Apply Conversational Copywriting

What is Conversational Copywriting?

Conversation copywriting is a technique of writing copy like talking. The reason is that this technique can hypnotize the audience because it feels more familiar with talking orally. This is a distinct advantage considering that written language is usually stiffer and less lively because it has no taste.

Even so, you can’t write all the words. Some adjustments must be made during typing so that the sentences conveyed are not excessive considering the limited space on social media. In addition, the habit of netizens who read information quickly makes this copywriting technique more suitable than structured and rigid writing.

What are the Benefits of Conversational Copywriting?

As mentioned earlier, this copywriting technique gives a more intimate and warm impression between the brand and the audience, so that the interaction is more flexible. In addition, there are several benefits of conversational copywriting that you need to know before applying it. Some of these benefits are as follows:

Suitable for writing content on the website

Ideally, a brand has a website to build branding while giving a more professional impression. Through this website, you can interact by uploading several information for the audience, ranging from campaigns, and articles relevant to your brand, to introducing the latest products.

Unfortunately, not all internet users want to linger to read the information submitted. This is a challenge in itself because it will affect your website traffic. Well, so that website visitors feel more comfortable, you need to animate content by using conversational copywriting techniques.

Instead of being monotonous, the audience seems to be invited to chat through content written with this technique, so the opportunity to listen to the writing until the end is even greater. In addition, website content created with conversational techniques is easier to influence the audience‘s subconscious.

Suitable for social media

The conversational writing style is also suitable for social media such as Instagram and Twitter because it is shorter and denser. When compared to lengthy articles, captions with this writing style are more attractive to the audience. Especially if you manage to provoke curiosity from the first sentence.

Show empathy

Another benefit of conversational copywriting is that it shows empathy, so the audience will feel at home with your content, not just pass by. The familiar impression created from this copywriting technique is also an added value for your brand. In addition, this technique is suitable to be used to maintain the loyalty of existing customers while at the same time attracting new customers. Through this copywriting technique, it is hoped that the audience that matches your target market can turn into leads and end up using the products or services you offer.

Removing the distance between brand and audience

Some companies, including B2B, have a very official impression so that there is a distance from the audience. This distance can be removed without losing the impression of professionalism with conversational copywriting techniques. In addition, a more relaxed style of language makes your content more flexible for various groups.

How to Apply Conversational Copywriting

After knowing the meaning and benefits, you must be impatient to apply conversational copywriting. Creating content with this writing technique is not difficult, because the concept is almost similar to everyday conversation. Well, here are some tips for those of you who want to apply conversational copywriting.

Adjust to your target

The first point you need to pay attention to is the target market. Everyone’s speaking style is not the same because it is influenced by their age, education level, and hobbies. The more specific your target market is, the easier it will be to determine the appropriate language style.

Even though it seems trivial, the style of speech you use will affect the interest of the audience. If your target market is adults who are married, of course, they will not be interested in the language style of high school children.

In addition to adjusting your speaking style, understand the conversations discussed by your target market. If you can recognize these two things, it will be easier to apply conversational copywriting.

Use storytelling techniques

Who doesn’t like to tell stories? Almost everyone likes to tell stories and listen to stories. Although the discussion is simple, if the packaging is right, then a story will be more interesting to listen to. This also applies to conversational copywriting. By applying the storytelling technique, you can get closer to the audience through light discussions. This storytelling not only makes your content more interesting but also increases engagement.

Pay attention to the length of the sentence

To be more effective, pay attention to the length of your sentences. Don’t let the content you create become monotonous because the sentences are too long. Especially for content on social media with limited space. You can limit the number of words per sentence, ranging from 10-13 words per sentence.

However, this number is not a patent benchmark, so you can adjust it again according to your needs. In addition, make sure your sentences are not convoluted so that the audience can understand the content easily.

Avoid using jargon

If you want to implement conversational copywriting, you should avoid jargon and the use of foreign words that are difficult to understand. Instead, use commonly used vocabulary so that it is easier for the audience to understand the message you want to convey. If forced to use foreign words, then include an explanation.

Another point that is not less important is adjusting the content to the level of understanding of the audience. Because no matter how good the content you create, if it doesn’t suit your audience, it won’t have a real impact.

Adjust to conditions

The conversational copywriting technique is synonymous with a relaxed impression, so it is more like everyday conversation. However, there are times when you need a more formal writing style, especially when it comes to law, health, and finance. For this reason, you must be able to adapt to the conditions and needs.

That was the discussion about conversational copywriting that you need to understand, starting from the understanding, benefits, and tips.