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Do you often hear the term backlink? But still confused about what it is, how it works, and how it can be profitable for your blog? Alright, let’s talk more.
Table of Contents
WHAT IS BACKLINK?
A backlink is a link that can be in the form of an image or text contained on a website or blog. If the link is clicked, it will lead to someone else’s website. In simple language, BackLink is a way to promote other people’s blogs or websites through our blogs/websites. If Blogger A makes an article and in the article is planted or embedded a link that points to someone else’s blog (Blogger B).
So Blogger A can be said to be the Giver of BackLinks, while Blogger B can be said to be the Recipient of BackLinks. The activities done by Blogger A in Giving BackLinks are said to be Outbound Links. Meanwhile, the activities carried out by Blogger B as a link Recipient are also referred to as External Links/BackLinks.
Getting a backlink from a website/blog that has a good reputation in the eyes of search engines is the hope of every blogger. But it’s certainly not as easy as turning the palm of a friend’s hand. There are rules, both written and unwritten rules that you have to fulfill to get the BackLink.
TYPES OF BACKLINKS
Before I discuss further the functions and benefits of BackLinks for your website, it would be nice if you first knew the types of BackLinks that you could use.
- Contextual Backlinks
- Blog Command Backlink
- Social Media Backlinks
- Footer Backlink
- Document or Image Sharing Backlink
- Social Bookmark Backlink
- Link Profile Backlink
- Blogroll Backlinks
FUNCTIONS AND BENEFITS OF BACKLINKS
After you know what backlinks are and what are the types of it, now I will explain the functions and benefits of backlinks for the development of our blog. But first I want to ask you guys, can BackLink increase our blog/website visitors? The answer can be yes or no.
So no guarantee using BackLink on a website will increase the traffic of that web visitor. But at least, the chances of your website being found on the internet will be much greater. Especially if you get the backlink from a large website that has a very good reputation in search engines.
I’ll take this as an example, if you apply to a company by bringing a work reference letter from a large and well-known company, of course, the company where you apply will not think long about accepting you to work at the company.
if you apply at a large company by bringing a work reference letter from a company where you used to work that is small and has no credibility, of course, the company you are applying for at this time will think 1001 times about accepting you to work at a company that is bona fide. So that’s roughly the illustration.
Some of the functions and benefits of BackLink for your Web/Blog are;
- Can increase the DA/PA of your blog or website
- Will get a better ranking in search engines
- If your website is a trading website, of course this will increase the reach of your target market
- Increase the strength of the site’s brand
- Leading opinions about the products or services that you market
- With BackLink you will get the number of long-term visitors
- Build SERP (Search Engine Result Page)
- As a source of referral traffic
- BackLinks are part of SEO (Search Engine Optimization)
- With BackLink, your website/blog will be widely known by people
- Can increase organic visitors to your blog
And there are many more benefits that you can get from BackLink. But remember, you will feel the benefits of these backlinks to the maximum if your blog/website gets a backlink from a website that has a good reputation on search engines, has a high DA (Domain Authority) PA (Page Authority). DA and PA are indicators in reviewing the performance of your blog. Please check the performance of your blog through the moz.com site. The higher the DA/PA value of a website, the better the web performance will be.
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