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TikTok has finally launched an advertising and monetization program, for brands and content creators of TikTok, namely TikTok Pulse. TikTok users will get a share of the revenue from ad serving, similar to monetization on YouTube.
“To help brands become the center of entertainment and culture on TikTok, we are excited to introduce TikTok Pulse, a new contextual advertising solution that allows advertisers to place their brands next to the top content in your For You Feed. TikTok Pulse is designed to give brands the tools and control to be a part of everyday moments and trends that engage the community,” wrote their official blog post.
Ads will later appear on 4% of the most popular videos on TikTok. Advertisers can choose categories according to their target audience, ranging from beauty, entertainment, games, culinary, fashion, and others. Meanwhile, for content creators, TikTok promises to share revenue of up to 50% of the ads displayed on the side of the video. This is similar to an ad in the Overlay form on YouTube.
“With TikTok Pulse, we will begin exploring our first advertising revenue-sharing program with creators, public figures, and media publishers. Creators and publishers with at least 100,000 followers will be eligible in the early stages of the program.”
Previously, TikTok only selected certain content creators to earn money on the TikTok platform. Where TikTok poured funds of up to 200 million USD for the selected content creators earlier. The content creators criticize this because it feels unfair to them.
In the early stages, TikTok will choose creators with more than 100 thousand followers to be able to participate in the TikTok Pulse program. It will launch first in June in the United States. It will expand to all countries in the future.
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