Types of Google Ads You Should Know!

Introduction to Google Ad Types

To be able to display ads or create an ad, you must first create a Google Adwords account. Or commonly known as Google Ads. But, actually unconsciously, when you are looking for different information. With the help of google will appear ads that are different from the previous one? Or when you enter a certain website, advertisements will appear on the website that you open. Well, Google Ads itself has 5 types of ads that you might have seen before.

Google Ads Ad Types

Google Ads does provide a variety of ad choices and also ad formats that you can use in creating an ad. This type of google ads ad is also divided into 5 types of ads, namely, search or text ads, and image ads. Shopping ads, video ads, as well as app promotion ads. Of course, you can use several different types of ads that are tailored to your advertising targets. It should be determined in advance whether the purpose of the ad that you create is for prospects or sales. The following is an explanation of Google ads.

Google ad types, Search Ads

Search ads or text ads are ads that are visible on google search results. This type of ad usually contains a title that can be clicked and then redirected to a website page. Destination website link and also a description. However, Google also provides an additional facility for an ad text in the form of an ad extension. These ad extensions will be very useful later. An example is being able to display additional details as well as the customer’s contact number. The goal is that the ads displayed can be more relevant to your customers in the future. The way this ad text works is to reach customers or potential customers. When they are searching for certain keywords that have to do with products or services in the Google search engine.

Google Ad Types, Image Ads

This image ad will usually be seen on a website that is a Google partner. Or commonly known as the Google Display Network (GDN). This image ad can also be filled with images that can lead to website pages. Or it can also be in the form of a title, website destination link, description, and also images. The size of image ads can also be different, depending on where the ad will be installed.

App Ads

One of these types of Google ads allows you to promote applications. And will appear on websites that are partners of Google. The ad will only appear when the website is opened in a mobile browser. For example Opera, UC Browser, Chrome, and others. Application ads can also be in the form of text and also images that can promote an application to be advertised. Not only that but there is also a button or a button that can be clicked and directly connected to Google Play. Or the App Store so you can directly install the application.

Video Ads

Video ads are usually seen on the Google and YouTube partner websites. This ad can promote a product or service in the form of a video. The length of the video also varies. For example on YouTube, some have a duration of 8 to 15 seconds. Where youtube users will be able to close the ad when it has been running for 5 seconds. By clicking on the button that says Skip Ad. And there is also a video ad that has a duration of 5 to 8 seconds. But youtube users cannot immediately close the ad. One of these types of ads you can use in promoting a movie with the help of a video trailer.

Google Ad Types, Shopping Ads

These shopping ads often appear in Google search results. One of these types of ads does contain products, images, prices, and also links. Which can be clicked so that you can go to the product that will be displayed later. Of course that comes from web pages that can later bring customers. And also for your potential customers to shop directly on the targeted website. The way shopping ads work is by reaching customers when they are searching for a keyword. Which has to do with your product on Google Search.

Conclusion Google Ad Types

As an advertising platform owned by Google, Adwords has become a machine that can drive online sales. Moreover, it is used in companies on large, medium to small scales. The simplest and also easily recognizable in a google ad is the ad text format that appears on the home page of the google search engine. In a study conducted by the American Economic Association, it was stated that a business or a business will be able to generate income with an average of US $ 2 for every US $ 1 that has been spent on Adwords needs. However, the results will vary depending on each business unit described. But many of them have already made money for their AdWords needs without knowing who they are targeting.

Next Conclusion

Of all types of advertising, Google Ads is indeed very effective for you which will increase traffic or just traffic to your website, increase sales, and so on. Of course, with the Google Ads technology that you have, you can also create an effective advertisement because the advertising costs can be set for people who are interested in the products or services you offer. Besides that, it is also possible to find potential buyers quickly, of course with controlled costs. Please note, that you can control the cost or advertising rates on Google Ads in such a way. Therefore, later it can generate much more maximum profits supported by optimal costs.

Not only that, in making an ad on Google, you will also have the opportunity to be ranked first in the Google search engine. The point is that the top ranking of the google search page will be able to increase your sales.