Voice Search Optimization
In this modern era, all your needs can be accessed easily via the Internet. Besides that, many people use the internet to find answers to the problems they need.
Instead of typing directly, now all searches can be done using voice. For example, Google Assistant, Alexa, and Siri have been integrated with search engines to find answers from users via voice.
Therefore, this is a consideration for software house and digital marketing agency service providers in Jakarta or surrounding areas, that website optimization through SEO ( Search Engine Optimization ) alone is not enough.
Table of Contents
What is Voice Search Optimization?
Based on information gathered from various sources, Voice Search Optimization is a digital marketing strategy designed to increase visibility and ease of access to your website via voice search. For example, you want to know ‘the weather in Jakarta’. If you use the voice search feature, there’s a big chance you’ll say ‘What’s the weather like in Jakarta?’, right? Well, this is what finally shows that voice search optimization is important to do. So, how do you do it?
How to Determine Voice Search Optimization
The following are several methods that can be used to determine Voice Search Optimization:
Think Conversationally
First, you have to understand how users perform voice searches. Typically, voice search is often as natural as speaking. This is different from shorter text searches.
For example, if someone is looking for software house services in Jakarta, they might type in the keyword ‘ Software house services in Jakarta‘.
Meanwhile, if they use the voice search feature, they will likely ask questions like ‘Where is the software house service in Jakarta?’.
From this, it can be seen that the voice search version is longer, question-like, and conversation-like than the version directly on the search engine.
That way, you should think about how your audience will ask questions about your products and services, rather than targeting short, generic keywords.
Local Optimization
Furthermore, if your business has a physical location, make sure to optimize your business location information such as address, telephone number, operating hours, and social media.
This is because voice searches often display websites that have complete business information.
Mobile-Friendly
Considering that the voice search feature is often used on mobile devices, your website must be able to adapt to various screen sizes.
Apart from that, a mobile-friendly website can also provide comfort for visitors when surfing your website.
Website Speed Optimization
Apart from being mobile-friendly, the website you have is also required to load quickly. This is because users who use the voice search feature tend to want to get instant answers.
Proper Use of Headers
The next way, make sure your content uses the right header. The reason is, that this can make it easier for search engines to understand the content you create.
Conclusion
So, you know what Voice Search Optimization is, right? That way, the website you create can be found by users who use the voice search feature.
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