Website Security Strategy for Better SEO

With an increased focus on website security, Google is paying more and more attention to website security in determining the ranking of search results pages. Websites that have SSL and HTTPS certificates are more secure and are likely to rank better on search results pages.

Achieving a higher ranking in search results pages can be an asset for your business, as this can increase your number of visitors. However, Google may penalize your website and cause your ranking to go down if it is not secure. In this article, we will discuss 3 points about an increased focus on website security:

Using HTTPS Protocols

To increase the use of HTTPS, you must first ensure that you have installed the SSL certificate correctly. An SSL certificate is a digital certificate that proves that the website has been verified and recognized for its security. In addition, regularly updating and optimizing the HTTPS configuration is also very important to ensure that the website maintains its security. You can adjust the SSL/TLS settings on the server used to accomplish this.

In addition, the use of HTTP/2 can also help improve website security. HTTP/2 is the latest version of the HTTP protocol which is faster and more efficient in loading websites. Using HTTP/2 also reduces the risk of DDOS attacks and optimizes overall website security. However, to use HTTP/2, the server used must support this protocol and use an SSL certificate. By optimizing the use of HTTPS and HTTP/2, websites can be more secure and SEO can improve with increased rankings on search engines.

UP TO DATE

By updating website systems and platforms, website owners can improve their SEO by increasing website speed and demonstrating that they are actively managing and updating their websites. Search engines, such as Google, pay attention to website speed and the use of the latest technology. Thus, websites that regularly update have a better chance of ranking higher in search results.

To update the system and platform on the website, the website owner needs to check if there is an update available and update the system and platform as soon as possible. Website owners also need to update all plugins, themes, and applications used on the website to the latest versions regularly. In addition, website owners need to pay attention to the latest technologies and consider adopting new technologies that can help improve website security and performance.

Speed!

There are several ways to increase website speed, such as updating the PHP version, using caching plug-ins, and optimizing images. Updating the PHP version is a very effective way to increase website speed because PHP is a programming language used to build many websites. A caching plug-in can help to increase website speed by storing a cached copy of the website page, which accelerates page load times. Finally, optimizing images is a way to ensure the images on your website don’t slow down your website speed. We can compress the image to reduce the file size without sacrificing the image quality.

In carrying out an SEO improvement strategy, increasing website speed is a very important action. By increasing website speed, the website will become more user-friendly and more attractive to visitors, so visitors tend to stay on the website longer. This can increase search engine trust in websites and increase website rankings in search results. Therefore, bloggers and website owners need to pay attention to the speed of their websites and take steps to improve them.

Conclusion

In an increasingly advanced digital era, website security is an important factor in online development and marketing. New technologies and security features are constantly emerging to protect websites and users from cyber attacks. Therefore, as website owners, we must always pay attention to and improve the security of our websites.

It is important to have an SSL certificate, keep passwords secure, use security monitoring tools, update software and plug-ins regularly, and maintain server security. By implementing all these steps, we can reduce the risk of cyberattacks and increase user trust in our website. Website safety is not only a technical matter, it also affects the reputation and success of the business as a whole.

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