What is Organic Traffic?
Traffic is the number of visitors or people who have accessed, visited, read, and other visitor needs that have been recorded by your domain. On a website there are types of organic traffic and also paid traffic.
Website traffic is an important part of the continuity of a website. Because of this traffic a, website is said to be alive. The more traffic that comes in, the website can maximize the owner’s goals and needs such as product marketing, branding, customer leads a,nd so on.
So on this occasion w,e will discuss organic traffic for your website.
There is a reason why this is so important to a website. Because if you talk about business, it will be easier to market, offer, inand troduce your product or service.
The more likely they are to become long-term consumers of what you have to offer. High website traffic will also increase DA ( domain authority ) and PA ( page authority ) so that your website’s popularity is good in the eyes of Google search .
Of course you are curious about this discussion about organic traffic, right?
Because in this article, we will share with you about the meaning, benefits, and how to get organic traffic .Instead of getting curious, let’s discuss what organic traffic is.
Table of Contents
- What is Organic Traffic?
- How Important Is Organic Traffic For Websites?
- Benefits of Organic Traffic for your website
- How to Get Organic Traffic
- Implementing On-Page SEO Optimization and Off-Page SEO
What is Organic Traffic?
Organic traffic is traffic from visitors or visitors to a website that is generated from organic search results on search engines without using ads.
A search is said to be organic when a user is looking for certain information or content by typing a keyword query in a search engine such as Google, or Bing. And when you find what you are looking for and click on a website link and visit it, that is what is known as organic traffic.
One of the ways to get organic traffic is to do SEO ( search engine optimization ) on your website. And to bring in traffic, it doesn’t cost anything or it’s free.
In fact, to be able to get this type of traffic does need a harder effort. The time spent is also relatively long because search engines will adjust how good and quality the website content is.
The point is, that to be able to get high organic traffic requires more effort than bringing in paid traffic. Of course with a variety of good and correct applications of SEO techniques.
How Important Is Organic Traffic For Websites?
From the explanation above, of course, you understand better that organic traffic is obtained from Google search results organically, without going through ads or paying.
And because of its organic nature, this website traffic is considered to have good quality in the eyes of Google. So, your website ranking will be better.
Benefits of Organic Traffic for your website
As well as organic vegetables that contain good benefits for the human body. Likewise, organic traffic on the website can provide good benefits on the website. So here are the benefits that you can get from organic traffic:
1. Expanding Customer Reach
As we already know, organic traffic is obtained from search results that are relevant to the keywords typed by visitors in search engines. Therefore, the search results will display search queries from visitors.
The higher the ranking in the search results, the higher the chance of a click from that visitor.
Likewise, e-commerce websites require high traffic. Of course, it will be very useful to increase sales of the products sold.
2. Website Popularity will Continue to Increase
Popularity does not only belong to the artist. On the website too. The more people find and access your website, Google will judge that your website has content that is the choice of visitors.
Therefore, Google will always display your website in the first rank as recommended content that is relevant to the search for visitors.
How to Get Organic Traffic
The best way to get organic traffic is to apply SEO optimization techniques to your website content. The better the quality of SEO optimization you do, the greater the chances of getting top rankings in search results. Given that if your content can be perched at the top of the search results, the traffic you will get will be even higher.
One indicator that determines the level of traffic is how good the quality of the content produced and provided by the website is. How to create quality content?
Quality content is content that provides added value benefits to the reader and also the information conveyed can be understood by the reader. If readers are satisfied and get benefits, rest assured they will come back to visit your website.
Implementing On-Page SEO Optimization and Off-Page SEO
Before creating content, all you need to do is search for keywords and do some research. Research keywords can be done with the free tools available. Like Google Keyword Planner, Ubersuggest, Ahrefs and so on.
When targeting specific keywords, make sure to search with high search volume but low competition. Why should you choose high search volume and low competition? Because if you take it with high competition, it will be difficult to get a chance to rank on top of the search results.
As mentioned above, the best way to increase traffic is by optimizing for SEO. So what is the implementation of SEO to increase this organic traffic? Here are some steps to consider.
- On-page SEO
On-Page SEO is optimization done on the page or website content. This means, doing optimization on content such as preparing keywords/keywords that are relevant to the website. Then insert the article as in the title, description, permalink, provide an alt image, and so on.
- Off-Page SEO
Off-page SEO is an optimization process that is carried out outside the website even though the optimization is done outside the website. But this technique is also part of the SEO factor. The goal is to increase traffic and also increase rankings in search engines. Usually, the commonly used way is to build website backlinks.
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