What is Progressive Web App?

As a webmaster, you must be familiar with technology in the form of an application called a PWA or progressive web app. In this article, we will again discuss technology related to SEO and digital marketing efforts, namely PWA.

Curious about what PWA is and what if this technology is linked to SEO and digital marketing? What makes PWAs important for your website? Let’s look at the discussion about the following progressive web app together!

What is PWA?
So, what is the difference between the original application and PWA?
Under What Conditions Do You Need PWA?
PWAs and SEO
Benefits Against SEO
Conclusion

What is PWA?

Actually, what is a PWA? PWA or the abbreviation for progressive web app refers to an application or website that is specifically designed as an alternative to the mobile platform. With the progressive web app, you can provide high-quality services through push notifications and synchronization of detailed information.

Using this application website can support speed in terms of page speed or page load, provide a reliable display, and a more attractive appearance for the audience on your website. Not only that, but the progressive web app also has a goal that is none other than to increase the conversion rate and traffic of a website.

PWAs can be created using common website-building technologies. That’s why you can build or create an application on this one quickly, because the original version of the application may be more difficult to develop. However, you can still offer the features that exist in the original application to the progressive web app, one of which pushes notifications.

So, what is the difference between the original application and PWA?

Maybe, right now you’re wondering what’s the difference between a native app and a progressive web app. If there is already an app, why should there be a progressive web app and vice versa? Is there a significant difference between these two applications? Let us both know the answer to that question in the following discussion.

As we know, the download of an application can be through several application stores on each device. In its manufacture, an application requires and involves a particular programming language. You also need to pay attention to the components that are in its manufacture. Of course, the preparation is done with precision steps, the help of technology as a shortcut can not always be relied on.

Unlike the progressive web app, which can be accessed through the browser of each device, this one application website functions as a supporter for the original application. In its manufacture, you can use technology in such a way as needed to help the process. However, not all browsers support this technology.

Under What Conditions Do You Need PWA?

Are you currently interested and intending to implement and include the progressive web app in your business activities after knowing the benefits? If the answer is yes, wait a minute! There are several points and conditions that you must pay attention to before applying them. The following are the optimal conditions to include them in your business activities.

1. You’ve Just Started a Business in the Digital Market

When new, digital markets tend to be filled with raw ideas that need further processing but are interesting. One of the drawbacks is the direction of the goals and vision that must be a priority. Therefore, you can implement a progressive web app to help you solve this problem. In addition, PWA can also be an option when you don’t have much time and resources in your business.

2. Android as Target

Slightly different from Android, launches from the Semrush page, one of the main sources of revenue from Apple is none other than the application store. That’s why access permissions for progressive web apps are not as free as on Android. Android itself does not have a very strict selection of PWA access so entering it takes a long time. As Android users feel, they can access progressive web apps in a browser without having to download the original app.

3. Decreased Conversion Rate

Several possibilities suggest that apps for mobile devices could pose a threat to your brand and its growth. However, it is a natural thing. Include PWA in this process so you can allow your customers to have the best experience on your business’ digital marketplace website.

PWAs and SEO

Now, let us move on to a part that is no less important than another discussion. If you have a question about whether progressive web apps and SEO can support each other, we’ve got to answer this question.

The fact that web pages in general with progressive web apps are indeed different. In addition, some experts also mention that performing search engine optimization on a PWA can be a challenge. However, it is possible that you can still do indexing on this one web. It should be noted that there are special ways to do this such as rendering.

The steps you can take to follow up on the rendering process are as follows:

Perform an SEO audit to offer solutions to problems with the optimization process.
Be sure to take advantage of ready-to-implement solutions in the problem-solving process.
Involve an SEO expert early on in your project to prevent any potential problems from occurring.
Do a test run of your progressive web app after following all the steps according to the procedure.

Benefits Against SEO

So, can PWA also affect SEO? If so, what are the benefits or advantages of progressive web apps on SEO? The elaboration points below will answer that question. Let’s see together!

1. Can Speed Up Index Ability

The speed of the indexing process in the optimization process of a website can be of particular benefit to you. Not only that, but you can also integrate it with marketing strategies so that search engines can index faster because the website is optimized for mobile to increase the experience of the audience.

2. Increase Engagement and Performance

Increasing the speed of the site can also affect increasing website engagement and performance. As explained earlier, you can apply push notifications if it involves a progressive web app. By implementing push notifications, engagement, conversion, and performance rates can also increase.

3. Reduce Friction Risk

Using a progressive web app can also reduce the steps that users have to take to visitor access and engage with your app. Progressive web apps don’t require long download or load times.

Conclusion

After reading the information about progressive web apps, you must have realized the great potential of this technology. The advantages offered may make you plan to choose a progressive web app to implement in your business processes. However, behind the advantages of progressive web apps, you also have to be ready to understand the challenges and readily provide solutions to those challenges. Keep in mind the crucial things in implementing a progressive web app before you implement it.